It’s not digital advertising in the sense of display ads and search results, but it looks like we are getting a bit more color on what it is that Facebook will do first in the world of mobile marketing, and it could be coming online “within weeks.”

Much has been made of the mobile risks that Facebook laid out in its S-1 IPO filing earlier this week. Essentially, it’s seeing/pushing massive growth in mobile, but it still hasn’t tried out advertising, its most effective route to revenues, on this platform. That’s not to say it won’t. But…

In a new business-oriented social media site, Reuters (NYSE: TRI) aims to index “the most talked-about news, companies and influencers across the Web.” A better definition might be “what people are doing on Twitter.”

Mobile advertising may not yet be something that Facebook has explored in its strategy to monetize its massive user base, and given the growth we’ve seen in the space, you can argue that it might be missing a trick.

Facebook‘s nearly 200-page S-1 filing appears to have crippled the Securities and Exchange Commission’s Edgar website with the mass of people going there to take a peek at the social network’s numbers. That traffic may well be matched by the weight of numbers in the filing itself. Here’s a look…

It took the whole day, but Facebook finally—as many expected—filed its S-1 with the Securities Exchange Commission for its long-awaited IPO. While guesstimates for how much Facebook would try to raise ranged from $5 billion to $10 billion, in the end, it looks like it is the lower of that…

The long-awaited Facebook IPO might arrive as soon as next week, according to a new report. When the company does get around to filing the paperwork it will set Facebook on the path toward one of the richest IPOs in tech history.

Update: Mobile operator O2 says that as of 2pm Wednesday, it has fixed the part of its mobile web browsing service that was reporting mobile phone users’ telephone numbers to websites they visited via O2’s mobile data network.

This week saw a number of developments at Twitter and Facebook, two of the world’s biggest social networking sites, that are signs of them looking to capitalize more on their already-hefty user bases by creating services that keep them on their sites for longer.

Unlike its local rival Samsung, the Korean handset maker LG (SEO: 066570) has lately had more of a mixed bag when it’s come to Android devices and its mobile growth. Now it’s looking for Mr Right: a partner to help it grow and remain competitive in an ever-crowded market.

In the world of search advertising, mobile phones and tablets continue to outpace performance of search ads on PCs, although they still represent only a fraction of impressions and investment, according to a new report.

Android is trouncing the competition when it comes to platform domination in the smartphone market—over half of all smartphones being used today—but that rising tide is not lifting all boats. Sales figures out today from the two largest Android device makers, Samsung and HTC, present two different pictures, with Samsung…

The markets didn’t punish Yahoo (NSDQ: YHOO) today when it announced it would appoint a payments technology specialist, Scott Thompson, as its CEO to run a business largely built on content, search and advertising. But it didn’t exactly reward it, either: the stock closed down by 51 cents at $15.82,…

Yahoo (NSDQ: YHOO) faced a pretty big whack of upheavals in 2011—not least of which was the none-too-quiet departure of their outspoken former CEO Carol Bartz. Will the company this year try to stabilize and play things a bit more quietly? Just days into 2012, a report has emerged that…

A new year, and a crisp, new Apple (NSDQ: AAPL) rumor to kick things off: the company is reportedly planning an event for the end of the month in New York, with speculation that it could have something to do with advertising or publishing news—but not the launch of a…

This is the fifth in a series of posts this week that will highlight key people, companies and trends to watch in 2012 in the sectors we cover most, from publishing to legal, and from mobile to advertising. According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion…

This is the fourth in a series of posts over this week that looks at the most significant developments of this year in the sectors that we cover, from publishing to mobile to advertising. Despite the economic slowdown, digital advertising and marketing revenues grew in 2011 and remained a cornerstone…

The long-awaited IPO of social games giant Zynga has finally arrived, but those hoping for quick, early flips of the stock may end up having their bubble burst today: its shares opened above its initial offer price range, before quickly dipping down again.

Smartphone penetration is slowly approaching the tipping point where it will be more common to have a smartphone than a feature phone among the general population. Ofcom says the UK and Japan are among the countries leading the way to that milestone as consumers turn away from PC usage—a trend…