WHAT IS SEO KEYWORD?

SEO keywords are relative terms or brief phrases that reflect search queries entered into a search engine by users. It is used as an SEO strategy to optimize web pages. 

It would become easy for you to get a high SEO ranking if you align your content optimization with the terms, subjects, items, and services according to your target audience demand. The important thing about keyword optimization is that it helps search engines understand what a webpage is related to. 

SEO KEYWORD TACTICS THAT MUST BE AVOIDED: 

  • Using irrelevant is called Keyword stuffing; by using this tactic, you are deceiving others and harming your website ranking. Another option is to try to employ keywords that aren’t relevant to your page or website. Keyword misuse is frowned upon by Google. Your site’s SEO must adhere to Google’s Webmaster Guidelines to maintain a competitive advantage in the search results. 
  • Avoid using keywords that don’t accurately represent your post’s content. 
  • Keywords should be used organically and unobtrusively throughout the body content 

WHY ARE KEYWORDS IMPORTANT FOR SEO?

Keywords are essential to SEO; here are some based reasons: 

  • Determine and understand the target market’s language. 
  • Create material that is appropriate for the target audience. 
  • Get the appropriate individuals to see your material at the right moment. 
  • To notify Google that a webpage is a perfect fit for a search engine. 
  • Boost the ranking by assisting Google in comprehending the content of your website. 
  • Increase the number of eligible visitors to the correct pages. 
  • Improve the amount of time people spend on your site by directing more qualified traffic to specific pages. 
  • Boost conversions by assisting customers in finding you instead of your competition. 

COMMON SEO KEYWORD TYPES

  1. BRANDED AND NON-BRANDED KEYWORDS: 

The brand is a part of branded search phrases. Brand names, misspelled words,  abbreviations, campaign names or taglines businesses, and anything else with evident branded search intent are included. 

On the other hand, non-branded phrases are widely used to explain a customer’s issue or your company’s product. Some firms have names that aren’t easily distinguishable, making this task more challenging. 

As consumers already have brand awareness, branded terms bring more traffic than non-branded phrases. 

  1. SEED AND PAGE-SPECIFIC KEYWORDS: 

Seed words are the apparent first set of words you use to begin your keyword research. They serve as “seeds” for growing your website. On the other hand, Page-specific keywords are applied to only one page or a group of pages. 

  1. HEAD AND TAIL KEYWORDS: 

Head keywords have high search volume and high ranking competition, and tail keywords have low search volume and ranking competition. Head keywords have low converting traffic as it contains few words and best for top-level pages. On the other hand, tail keywords have high converting traffic, consist of many words and best for lower-level pages. 

  1. PRIMARY AND SECONDARY KEYWORDS: 

Primary keywords are also known as focused keywords. They are used to highlight your most important keywords. These phrases can be applied to your entire website or just a particular page. 

All other keywords you’re targeting are considered secondary keywords.  

Secondary terms are supporting keywords that you’re informally optimizing but aren’t given utmost importance. Secondary keywords also help to get the most out of primary keyword targeting.