What is Digital Marketing?

All forms of marketing that use electronic devices to convey promotional messages, attract customers or measure their impact are considered digital or internet marketing. 

In this sense, the practice generally refers to marketing campaigns that appear on a computer, tablet, phone or mobile and other device. 

Regarding the elements of this type of marketing, we have many! Digital marketing can take a number of forms, including display ads, social media posts, and online videos. 

Sounds interesting right? And there is still more to learn about it! 

Digital Marketing: What we need to know? 

Also known as online marketing, it is described as the promotion of brands that allow companies or brands to connect with their potential customers through the internet or other forms of digital communication. 

Some of the forms of digital communication used in this type of marketing are email, social media, and websites. However, text and multimedia messages can also be considered an effective marketing channel. 

In summary, we can say that any marketing campaign that involves the use of digital communication through digital media is digital marketing. It’s not that complicated, right? But there are still some things to learn. Keep reading! 

Benefits of digital marketing. 

As we all know, digital marketing has become very prominent as it usually reaches a wide audience. But that is not all. It also offers a number of other benefits to businesses. 

Some of them are: 

Cost efficiency. 

Digital marketing has a lower cost compared to traditional marketing. The costs of advertisements in newspapers, television commercials and other mainstream channels are often very high. 

However, digital marketing allows companies to create only the pieces of content they need to drive traffic to their blog, saving money and controlling the strategy according to their needs. 


Digital marketing allows specialists to collect customer data in a way that traditional or offline marketing cannot. 

Also, data collected digitally tends to be much more precise and specific. 

Measurable results. 

Another benefit of digital marketing is that it promises measurable results. That means that you will be able to know if the marketing strategy of your company is working correctly. 

In digital marketing, tracking results is simple. Specialists often use software and apps that track desired conversions and other data of interest. 

Greater connection with customers. 

Digital marketing also allows companies to communicate with their customers directly and in real time. 

Interactivity can benefit your customers, which can also benefit you as you push your business to the top! Remember that their level of participation increases as they actively participate in the story of your brand. 

Go for it! 

Final thoughts. 

Digital marketing is one of the most important tools today and that is no coincidence! Technology and the Internet have transformed our lives in so many ways. And we must adapt to it!  

Do you want to know how? Hire a digital marketing company to start! If you have the help of specialists, you will surely achieve better and bigger results.