What Does A Sports And Event Manager Actually Do? Part Two

Salary of a sports and event manager 

If you work as a sports and event manager at a large club, you will earn significantly more than an employee at a small agency. It isn’t easy to quantify precisely what sports and event managers make. The average starting salaries are around 35,000 to 45,000 dollars per year. 

Training as a sports and event manager 

As an aspiring sports and event manager, you have many options to start your career. However, you should have a university degree. 

For example, you can find out about degree programs in event management online. Possible courses of study are: 

  • Sports, event and media management 
  • Sports and event management 
  • Sports management 
  • Event management 

A lateral entry is also conceivable with business administration (focusing on marketing) or humanities courses. At some universities, you can also study without a high school diploma.  

It is best to find out more about this directly from the student advisory service at the respective university. 

The contents of your degree in sports and event management are: 

  • Marketing and PR 
  • Project management 
  • Finance, controlling, accounting 
  • (Event) law 
  • Sports economics 

Soft skills are fundamental as an event manager. That is why many universities attach great importance to providing you with speech and conversational rhetoric and leadership skills.  

You can also improve your language skills, for example with courses in business English. It is entirely up to you what you want to focus on during your studies. 

When the location becomes a nightmare 

In the run-up to the 2014 World Cup in Brazil, there were plenty of mishaps, and the game for the opening of the Arena Maracanã had to be canceled due to safety concerns. This is an absolute nightmare for the organizers. As an event manager, you should therefore carefully check beforehand whether your location meets the security standards.