Online advertising is still new to many, you can take heart in the fact that the same design and content requirements and guidelines translate well from traditional advertising to online ads. Online advertising is also known as Internet advertising. Online advertisement is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertisements includes banner ads, display ads, mobile ads, popup ads, email marketing, search engine marketing, social media marketing, Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies whose help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
Types of online advertisements
Banner ads are the most ubiquitous form of marketing on the Internet. A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement known as a “click through.” In many cases, banners are delivered by a central ad server. When the advertiser scans their log files and detects that a web user has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money, This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. A well-customized banner with a good design and well informed writing can make even the dullest things look most interesting and grab the attention. Banner ads get more attention than any other ads. Banner ads are displayed in many websites across the internet. These websites lease areas in their site to ad networks specifically for banners. But how will the website know what ads to show you? The tracking code that was put into your prospect’s computer by your website will determine what ads to show your prospect when they visit other websites with ad space. Examples of sites with ads are YouTube.com or even free email – typically these are highly visited places with millions of visitors. Ad networks often have a huge inventory of websites to display ads in – this also explains why it sometimes seems like the ads ‘follow’ you.
A text ad typically includes a link to your website and a description or promotion of your product or service. Text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units. Text-based ads, although common in email, have been dominated on the Web by their graphical-based counterparts. Affiliate marketing is one area where text ads have flourished. However, many mainstream advertisers are only beginning to discover the power of text. Google has caused a buzz with its text advertising options, generating a self-proclaimed “click-through rate 4-5 times higher than industry standard for banner ads.” While lacking some of the advantages of graphical ads, text-based ads have some powerful advantages of their own. They download almost instantly and are not affected by ad blocking software. Text ads include a title that’s also a clickable link to your webpage, one or two lines of text, and your website address shown in green. On the Search Network, other elements of the ad can also be clickable to match the look and feel of the publisher’s site. These ads can appear on Google search results pages and across the Google Network. Text ads might look different on the Display Network. Text ads are sometimes known as “sponsored links” because the title links to the advertised website. Here are a few things that great text ads do: highlight what makes your business or product unique; include prices, promotions, or exclusive offers; have a clear call to action; and use at least one of your keywords in your ad text. Probably the most well-known example of text ads is Google’s Ad sense program, which delivers contextually relevant text ads and is used by thousands of people worldwide.
An interstitial ad is a full-page ad that appears before the actual webpage. It can be further classified as splash ad or welcome ad which is displayed before the homepage. Interstitial Ads are Very short-duration commercials inserted between two programs or ads of longer duration. A Interstitial Ads that appear in a separate (‘pop up’) window while a webpage is loading, or are inserted between the contents of the page. These ads normally contain flashy graphics and are said to be more effective than banners. They, however, always increase the webpage’s loading time. Ever saw those ads between loading two pages, like an intermediate webpage with a small link somewhere that says ‘to skip this ad click on this link’? Well, these ads are called interstitials. Interstitials ads are web pages displayed before or after an expected content page, often to display advertisements or confirm the user’s age advertisements are delivered by an ad server. When a visitor goes to page which show pop up advertisement with a link and which gets open in another tab or window it is interstitial advertisement. Most of the people find these ads as disturbance or irritating while surfing. But advertisers take these ads as the one of the best ad which opens their links.
Video Ads are commercial played on the space of websites like youtube.com. The term video advertising encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on Internet television. It is served before, during and/or after a video stream on the internet. Video advertising is depends on who you ask, and this ambiguity has a negative effect on the entire ecosystem. Media pundits, reporters, and many companies, especially networks entrenched in display, claim video advertising is any digital ad that contains video, including in-banner and in-text ads. Others see video advertising as any type of advertisement in the video stream, regardless of format. Video advertising accompanying video content distributed via the internet to be streamed or downloaded onto compatible devices such as computers and mobile phones. In its basic form, this can be TV ads run online, but adverts are increasingly adapted or created specifically to suit online. The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are “cut-down” to be a shorter version than their TV counterparts if they are run online. Broadcast websites such as Sky.com and itv.com have such advertising on their sites, as do newspaper websites such as The Telegraph, and The Guardian. With the help of the new Google video ads solutions, this form of advertising has become easier than ever.
The Pop up ads are advertisements that show up in a new browser window. Pop Up ads is type of window that appears on top of the browser window of a Web site that a user has visited. There’s no one standard size for popup ads. Popup ads also vary widely in the amount of browser commands that show in the window. Pop-up ads are just one form of internet advertising used by advertisers to get web users’ attention. In contrast to a pop-under ad, which appears behind the browser window, a pop-up is more obtrusive as it covers other windows, particularly the window that the user is trying to read. Pop-ups ads are used extensively in advertising on the Web, though advertising is not the only application for pop-up windows. Among these other types of ads are ads located within a page you’re reading, ads that appear when you’re clicking from one page to another (these are called interstitials), ads that appear when you’ve searched for a keyword or term. Pop Up ads are also known as pop under ads. Pop Up ads always have close button so that user can close the ads. There is no time limit of ads, advertiser can select time period for which he wants to show his ads. User can also block pop up ads, there is always a internet setting option in all the browsers from which the user can block all type of pop up ads.
Opt-In mails and Spams
Opt-in email is a term used when someone is given the option to receive “bulk” email, that is, email that is sent to many people at the same time. Typically, this is some sort of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is unsolicited bulk email, better known as spam. Opt-in Email/ spam refers to promotional e-mails that have been requested by the individual receiving them. Unlike spam promotional e-mails that get sent out to large lists of recipients without regard to whether or not they want the information, opt-in e-mails are only sent to people who specifically request them. Opt-in e-mails are targeted and often personalized and carry information about specific topics or promotions that users are interested in learning about. Typical opt-in e-mails contain newsletters, product information or special promotional offers. For example, if a user frequented a Web site that sold books and music online, that user could “opt in” to receive announcements when his favorite author or musician released new material. Those unnecessary mails that fill up your inbox and try to sell you things you don’t need! What’s the difference between opt-in mailing and spam? Opt-in mailing refers to the kind of ads you receive when you ask for it or get yourself registered to get a notification. Spam refers to emails you get without even registering. If you haven’t registered then how are you getting the ads? Your email ID is worth a lot more than you think! Companies collect information about you from various sources and then market products to you based on your online behavior.
Social media ads
Social media networking has become viral promotion and websites such as Facebook, Twitter, YouTube, LinkedIn, Instagram, Flicker and Pinterest are amongst the most powerful networks in the world right now. Social Media Advertising is group of terms that are used to describe forms of Online advertising that focus on social networking sites. One of the major benefits of advertising on a social networking site (e.g. Facebook, Twitter, Pinterest, instagram, etc.) is that advertisers can take advantage of the user’s demographic information and target their ads appropriately. Social media targeting combines current targeting options (like geo targeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles. Social network advertising is not necessarily the same as social media advertising. Social media targeting is a method of optimizing social media advertising by using profile data to deliver advertisements directly to individual users. Social media targeting refers to the process of matching social network users to target groups that have been specified by the advertise Social Media is user generated content on the Internet. Today Social Media refers to a collective group of websites whose content is primarily written and published by users and not owners or employees of the website. For example most of the videos you see on YouTube are uploaded or published by ordinary people like you and me. There are various tools to measure social media reach. These social networks do provide a fantastic environment for paid advertising because they allow you to target by geography, interests, sex, age, and much more.
Major Social Networking sites and how you can advertise on these sites.
Facebook – Facebook is world largest social networking site. If facebook would be country it would be the world 3rd largest place. In India there are more than 100 million active users on Facebook. Facebook is the best platform to target youth on internet. It’s very easy to advertise on facebook, just you must have a Facebook account and facebook page. You do advertisement according to your fans interest and target location. To know more about targeting on facebook visit www.
Youtube – YouTube is the world largest video search engine. More than 100.000.000 videos are viewed on YouTube daily. It’s also very easy to advertise on youtube. You must have a youtube channel with your latest television commercial. You have to pay according to youtube video terms, how many times your ads have been viewed, no. of clicks, in video skip ads and banners ads and other display ads.
Twitter – twitter is the world top micro blogging sites. o Twitter features over 50.000.000 tweets or micro blogging messages per day. You can only write 140 words to tweet. On twitter you can promote you’re your tweet and your twitter account only.
Pinterest – Pinterest is one of the best website in which users can upload, save, sort and manage images, known as pins, and other media content through collections known as pin boards.. Pinterest acts as a personalized media platform, whereby users’ content and the content of others can be browsed on the main page. Users can then save individual pins to one of their own boards using the “Pin It” button, with Pin boards typically organized by a central topic or theme. Recently Pinterest started advertisement service to promote pins, which is known as “promoted pins”. Promoted pins are shown on users profile according to their interest. Fashion and technology brands can achieve great mileage on Pinterest
Mobile advertising is a form of advertising via mobile phones or other mobile devices. It is a subset of mobile marketing. Mobile advertising is the communication of products or services to mobile device and Smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones.
Mobile advertising and tablet advertising are both same things just there is a variation in banner and virtual ad sizes but idea and concept are same. It can be done in the following ways: Mobile Web: Text tagline ads, mobile Web banner ads, WAP 1.0 banner ads, rich media mobile ads Multimedia Messaging Service: Short text ads, long text ads, banner ads, rectangle ads, audio ads, video ads, full ads Mobile Video and TV Advertising Units: Ad breaks, linear ad breaks, nonlinear ad breaks, interactive mobile video and TV ads Mobile Applications: In-app display advertising units, integrated ads, branded mobile applications, sponsored mobile applications
Affiliate Marketing / Sponsorship ads
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing is the technique for company to sell their products through other company or individuals, who promote the company’s products for commission. Commissions are paid on the basis of sale made. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. It is one of the best and low investment methods to earn money online. In this kind of marketing program you don’t need to manufacture any products you have to just promote other company’s product and make money as per the sale that has been referred by you.
Search engine marketing
Search Engine Marketing is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. When a person enters topical words into an engine, the search engine presents a list of pages with sites ranked according to relevance.SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site. In other words, the search engine is one of the few places on the Internet where a company can connect with a user at the point of interest. The goal of search engine marketing is for your company’s website or page to rank at the top of any potential customer’s search results page. This is done using a combination of paid advertising, search engine-optimization and best keywords. A search engine copies WebPages, stores information about the content on those WebPages, and uses that information to respond to a search.