Tips On How Your Campaigns Stay Relevant and Successful on Social Media

Social media is a massive part of our lives. We use it to stay connected with people, find out the latest news and trends, learn about new products, and more! Social media has become so popular that many businesses are taking advantage of this marketing opportunity. To have successful campaigns on social media platforms like Facebook, Twitter or Instagram, there are some things you need to keep in mind: 

What makes your product unique?  What can you share that will help increase engagement? How often should you post content for maximum exposure? All these questions will be answered, and we’ll discuss how staying relevant on social media is vital for success! 

What makes a product or service unique in social media? 

What makes your product or service unique is essential to share on social media. You need something that will get people’s attention and make them want to engage with you. What can you offer that other companies cannot? This may be a new feature for the product, a giveaway contest, etc. If you’re struggling with ideas because your company doesn’t have anything special about it, don’t worry! There are many ways to stand out online:  

– Interesting posts

– Animated posts

– Storytelling Posts 

 What to share that will help increase social media engagement? 

Some companies have not found success because they simply shared without thinking about why their audience might want to engage with them. But now there are many strategies available for finding what works best based on these simple examples: 

Posts about how your product or service has helped the user. This can include personal moments, like a new baby or an engagement (if the product is related to these moments). 

Helpful tips for using your product in real life. Perhaps what to do if someone is looking for something specific that they can’t find elsewhere? 

Videos of people trying out and talking about their experience with your company’s products, including reviews, first impressions, tutorials etc. 

How often should content be posted for maximum exposure? 

A general rule of thumb is to post at least twice a day on social media. But, it’s essential to be mindful of your audience and what they’re looking for. For example, if you know that most of your followers are morning people, then the optimal time might be different than late-night owl’s attention spans who like posting in the night hours when everyone else has gone off to bed. 

An example of a different strategy to post more than two times per day is switching up the content. You could post something funny in the morning, then, later on, share an article, followed by a video of someone using one of your products and ending with a coupon code for people who want to purchase it right away. 

How to Juggle between multiple social media platforms? 

This is a question that we get asked all the time. Some people are “on” their different social media accounts for hours every day but can’t juggle the contents to post on each of them! Here’s how you can be everywhere and nowhere at the same time, using different strategies: 

  • Create something new or share your best posts across multiple platforms with less frequency (i.e., posting once per day).  
  • Share updates from other networks onto one platform not typically used as much by this group–those who don’t have Twitter might just use Facebook, while those without Instagram might only create Snapchat stories.  
  • Post more videos on one network where it performs better than others like YouTube instead of TikToif your followers prefer videos.