The Top 5 Mistakes Made by Companies with Social Media Marketing
The top 5 mistakes made by companies in social media marketing are as follows:
1. Not having a strategy
Before you start any campaigns, it is vital to have a plan of attack and know your goals for the campaign. If you don’t know where you’re going, how will you know when you’ve arrived?
This is the most critical step for any campaign and should be done before any other measures are taken. The first time you do anything, it’s challenging to know what will work, which means there can be many trials and errors early on. But if you have an overarching strategy in place (with specific goals), then those errors won’t matter because they’ll only count as learning experiences instead of failures.
Suppose your goal was to get more likes on Facebook this week but didn’t happen during that period, at least when you review what happened during that timeframe (and how many people interacted with posts). In that case, you should evaluate these questions: Did we post too much? Too little? Was our content engaging enough? Etc.
2. Posting too much
While posting often can be an excellent way to increase followers on your account, it’s also important not to exceed people’s attention spans or bombard them with posts they aren’t interested in seeing.
Don’t post more than once a day, and use the “best times to share” features on Facebook or Twitter if you’re not sure what is appropriate for your audience.
3. Using automation tools without understanding their consequences
Automation tools may seem like an easy out for marketers who want to post but don’t have time. But, using these tools without understanding their consequences could lead to more harm than good. Marketers need to understand how the automation tool will post on their behalf and what it might say before deciding whether or not they want to use one.
4. Not considering all target audiences equally, especially on a global scale
One of the biggest mistakes made by companies in social media marketing is not considering all target audiences equally. For instance, if you are running your own Facebook Ad Campaign and targeting people living in Germany with ads for something only available to German customers, then there will be many people who click an ad but can’t actually buy the product/service advertised because it isn’t offered within their country.
This issue becomes even more pronounced when thinking about how products/services might differ across different countries or cultures – each one has its own set of needs and desires!
5. Forgetting about search engine optimization (SEO)
Companies often overlook the importance of SEO when it comes to social media marketing, which is a huge mistake. They may create content for Facebook and other sites but don’t realize that they should be using keyword research and ranking in mind while writing posts as well.
Using relevant keywords will help users search for those terms to your site or blog post because Google indexes them more heavily than others. Plus, you’ll want people who find you through search rather than just coming across your page organically on their feed!