If you want to put in place an effective SEO strategy, there are many things to consider. Creating a rich and relevant content is an essential element for the SEO optimization of your website but that’s not all. Communication and exchanges between teams within the company are also important.
Here are the 4 founding principles to put in place to optimize your SEO effectively and convert many users.
1. Management of Technical Errors
It is not uncommon to have to face many technical errors after launching a project. Bugs appear and the SEO manager spends a lot of time identifying the problems so that the technical teams can quickly resolve them.
To save time and avoid problems that result from possible bugs, it is essential to test and identify errors before launching a project. In addition, these technical problems can act as a brake for your prospects.
The SEO manager must therefore work with the technical teams but also with the project and product managers for the whole to be effective and efficient. Everyone involved in the project must be informed and know the basics of each other’s work to optimize all aspects of the current project.
2. Mastery of SEO Tools
SEO plays an important role in obtaining information on the performance of your website and more specifically on traffic and income. With the Google Search Console, you can access a wealth of data and analytics reports for free to assess your site’s performance.
Knowing how Google’s organic search traffic works is essential to knowing which keywords to use to get the most clicks and how much revenue you estimate.
Mastering SEO tools allows your business to:
> Establish a SEO strategy that matches the business
> Know the SEO techniques that work.
> Evaluate opportunities.
Mastering this aspect of SEO is essential to report on the performance of your website and your SEO strategy. Many other SEO tools exist, do not hesitate to test several to choose the one that you master the best.
3. Identify Growth Opportunities and Adapt Your Strategy
Now that you have access to the performance tools, you can also identify upward trends in search engines and use them effectively. You also have access to any gaps in your SEO which allows you to review your SEO strategy.
In addition, it is possible that your website needs important changes such as:
– The design of the website
– Editing the content of web pages
– Implementation of an optimization plan by creating internal links between the pages of the site.
You have to constantly adapt to new SEO rules and identify growth opportunities to attract traffic.
4. Connect the Teams
The objective of this principle is to connect the different teams within the company to obtain the support and the opinion of experts in their field. So, don’t hesitate to place the SEO team in the same offices as the technical, design, or public relations teams.
Establishing a relationship with these teams will allow everyone to join SEO initiatives more quickly to put them in place effectively. It’s a great way to significantly improve the overall growth of the business.