Sustainable Events: The Earth Comes First

The topic of sustainability is on everyone’s lips today. This is also clearly reflected in the German event landscape: According to our survey on current developments in the industry, 73% of all respondents take precautions to make their events more sustainable. 

Wow! An impressive result – especially compared to the previous year’s report. In 2018, only 24% of the organizers named green events as a trend. 

#1 Use e-tickets 

The days of bulk printing and shipping are over! 69% of respondents state that they do without paper tickets and use digital alternatives instead. Especially at large events such as festivals and conferences, digital invitations, tickets and flyers make a noticeable difference.  

Not only do you save significant amounts of paper that would later end up in the trash anyway, but also money, ink and energy that is used for printing. 

Digital tickets are also a much more pleasant option for participants. They are sent straight to their mobile device, so your visitors don’t have to look for a print option. In addition, e-tickets are protected against loss and are easy to scan. 

#2 Promote arrival and departure with environmentally friendly means of transport 

Participants sometimes travel long distances to participate in events and are therefore responsible for large amounts of exhaust gases. As the organizer of a sustainable event, you influence it! 

  • Create incentives for participants to come by public transport by offering combination tickets or rewarding them with beverage vouchers. 
  • Communicate the connections in good time and detail. Think of the different levels of information you can choose from. Inform about arrival and departure in your FAQs and encourage your participants to plan their trip with an excellent post on Instagram consciously. Reserve the nearby parking spaces for carpooling and share this information through your channels. 

#3 Use reusable or biodegradable dishes & packaging  

Only after the event does it become clear how much waste was produced in this short time. Packaging, plastic cups and bottles, pens, glitter, confetti and, last but not least, thousands of abandoned tents and sleeping bags form vast piles of rubbish.  

After a festival with 80,000 participants, as much waste is left lying around as in a small town of comparable size – in a whole year! 

51% of the surveyed organizers do without plastic dishes and packaging and instead resort to reusable or compostable alternatives. This is a good start already, and there is so much more you can do to fight pollution:  

  • Decide on decorations that you can use at the next Green Event or swap with your colleagues from the industry. 
  • Build drinking water stations. Encourage your participants to refill their bottles there instead of buying new ones. 
  • To leave the location clean, introduce a garbage deposit: for every full garbage bag your visitor’s hand in, reward them with money or vouchers. 
  • Create a packing list for your participants. This way, you avoid unnecessary waste and inform them about sustainable alternatives. 
  • Is there any food leftover after the event? Donate it to non-profit organizations! 

#4 Offer vegetarian food at the sustainable event 

Let’s be honest: It won’t hurt anyone to go without animal products for a day or two. It is good for both health and the environment.  

Because meat production and factory farming have an enormous impact on the environment: To produce 1 kilo of beef, 15,000 liters of water are required! 

45% of our respondents already choose vegan or vegetarian catering options, and we hope that the trend will continue to rise.