SEO Tips: How to Optimise an E-Commerce Website Part Two
3. On-Page Optimisation
Off-page search engine optimisation is just as important as on-page optimisation. On-page optimisation includes all the actions you take within the web page itself to make the website rank better. There are two main targets that you can do to optimise the page, namely the page architecture and the mobile version of the website.
If you are rebuilding or redesigning a website the layout of the information is important. You need to know that a good website architecture can significantly affect the usability, ranking, and conversion of your website. Proper planning will make future product category expansion easier.
This is very important, considering the e-commerce website is a very large website. So, you should focus on making a flat architecture. That is, create a design that requires as few clicks as possible to go from the home page to the product page. In this way, the link juice or authority will move from the home page to the product page via internal links.
Mobile Phone Version Website
You must know that nowadays, many people make purchases via cell phones. So there is no doubt that your e-commerce website must be a mobile-friendly website. There have been many studies that state that customers will go to other sites if the intended website is not mobile-friendly. There are many companies having problems with the mobile version, as it generates duplicate content. This of course results in e-commerce SEO problems and affects Google’s algorithm for ranking your website.
4. Adding Blog Content
With Blogs, you can optimise each post for keywords that are not targeted on the main page of your website. Just like websites, blog posts must also be of high quality and reader-friendly. Look for writers who are not only experienced, professional, and understand the industry, but also writers who have basic knowledge of e-commerce SEO.
When you create Blog content, consider packaging it along with a downloadable e-book or guide. E-books and guides can be downloaded after visitors enter their email addresses. From there, you can also send sales and marketing emails encouraging potential buyers to buy in your e-commerce.
5. Link Building
Same with content, you also want to get quality inbound links. Google doesn’t just penalise websites, if there are lots of low-quality websites linking to your website, those losses can also occur because the referral traffic isn’t doing anything positive for your business. Low-quality inbound links come from websites that have low authority. You can recognise a website that has low quality. They are usually full of ads and contain content that contains poorly written keywords.
You should focus on getting links from websites that are good and offer them something of value in exchange for links. You can offer quality posts, a co-author on a study, compose infographics, and more. So, some prohibitions that you should keep in mind are using the same anchor text over and over again, linking to the same page over and over again, and linking low authority links.
6. Local Business
If you have a local business in Singapore, make sure you have names, addresses, and phone numbers for all the locations displayed on the website. We recommend that you apply the same name, address, and phone number on all websites. Your website should also use appropriate location-based keywords. This is important because Google mixes local and organic search.
A website must certainly be optimised. One of them is to increase sales. Before you see good results, e-commerce SEO has to be done right first. Surely your website will generate a lot of conversions and visitors will not hesitate to come back again. E-commerce SEO takes a lot of time and effort, but it pays off. So don’t give up too soon, okay?