SEO Tips: How to Optimise an E-Commerce Website Part One
Ranking higher than your competitors is a must. But there are many things you should know about e-commerce SEO so that your e-commerce site is at the top of the list. If you lose clicks, then you will also lose sales. The tips that will be discussed this time can be applied for those of you who just have a website or for those of you who want to improve your website. There will be many suggestions that you can try to apply to improve your e-commerce SEO in Singapore.
These days, visitors who enter website pages are not enough, you have to be ranked first. If your e-commerce SEO doesn’t get you to the first place, you will lose brand awareness, clicks, and sales. That is why e-commerce SEO is also an important thing that you should know. What are the tips so that your website can be in the first rank? Just read the tips below.
Before implementing any e-commerce SEO strategy, you should start with keyword research and competitor research. Research is the most important part of e-commerce SEO. Targeting the wrong keywords can ruin your entire fabric by generating low-quality traffic and few conversions. Of course, no businessman wants that. There are three main areas that you need to focus on when you want to do research, namely on the main page and product pages, keywords for blog page topics, and avoiding keyword cannibalisation.
Keywords for Homepage and Product Pages
Pay attention to the keywords you choose. Don’t be too broad or too competitive. Keywords that are too broad will cause high bounce rates and low conversion values. Customers who enter the website can leave immediately because they do not find their specific needs. Also, if you use highly competitive keywords, it will take longer to rank first.
Keywords for Blog Page Topic
If you can’t put keywords on the main page and product page, you can add them to keywords for the blog topic. Blog content can also determine the ranking you will get. You can also use long-tail keywords on the blog. Long-tail keywords are unique searches that people use to find something more specific online. You should create blog content that can provide value to visitors because Google’s algorithm will reward websites that create quality content.
Keyword cannibalisation occurs when multiple pages on the same website use the same keyword. Keyword cannibalisation will confuse search engines. You are like making search engines choose which pages are more important for that keyword. This can make the keyword traffic is not optimal. This means that you cannot write blog posts using the same keywords as one of the website pages.
Identify the Problems Faced Today
Once you’ve completed your keyword research, it’s time to start auditing the website, looking for issues that need fixing. So the main focus at this stage is to find problems quickly and determine the speed of your website.
Finding the Source of the Problem
Neil Patel uses Screaming Frog to find errors on websites. There is a free version of Screaming Frog that you can freely use. Screaming Frog will look at the links, images, CSS, scripts, and website applications you are using from an e-commerce SEO perspective. Then it will provide a summary of the data containing errors, redirects, duplicate pages, missing header tags, and more. The mistakes you need to resolve quickly are redirecting a 404 to the actual content, turning the 302 redirects into 301 redirects, and updating the page with duplicate content, meta titles, and meta descriptions.
After the main problems are resolved, it’s time for you to focus on website speed. No visitor patiently waits for a slow website to load. Visitors will click the ‘back’ button and return to the search results page to find another website faster. And it could be, the targeted website is a competitor’s website. Facts say that 40% of people will leave a website that takes more than 3 seconds to load. You can increase the speed by buying more server space, using a different CMS, or reducing the image size.