SEO (search engine optimization) aids in the generation of organic traffic to your website. You may turn traffic into paying clients without spending a fortune on advertising if you attract the proper individuals. If you just purchased a company that has never taken SEO seriously, you might be sitting on a gold mine.
However, climbing to the top of SERPs (search engine results pages) is difficult when thousands of other businesses are vying for the same position. To beat them and reduce your acquisition expenses, you must first understand your target market and the search engines themselves. Only then will you be able to design a plan that will convert you into a consumer magnet.
But first, what exactly is SEO?
SEO is essentially about improving your digital presence so that it shows at or near the top of search engine results pages (SERPs). In truth, it is all about understanding your clients’ issues and then positioning yourself as the greatest potential solution to those problems. It is not about putting keywords into your website or blog, but rather about being an authority on the issues that your consumers care about.
How Google Search Algorithms Function
Google handles more than 75% of all Web traffic, and its search algorithm is meant to provide consumers with the best possible experience. If SEO were only about the number of publications or keyword density, the Internet’s largest search engine would collapse because the algorithm would be too easy to rig, leaving people vulnerable to unethical enterprises, fraudsters, and worse.
So, how do you excel in SEO?
A CAC-lowering SEO approach
A successful SEO strategy generates visitors that convert, lowering customer acquisition costs (CACs) and increasing revenue. The good news is that SEO is inexpensive. You don’t need an expert or expensive software; all you need is a clear plan that you can track and modify over time. Everything else, such as keyword tools, is largely free.
It is beyond the scope of this post to describe all you could do to improve your internet presence for Google Search. Google has already done this for you, and it has done it better than I could. Instead, let’s think about your SEO approach a little more generally. If you’ve never done SEO before, it may all seem a little overwhelming, so consider SEO in two ways: passive and active.
Passive SEO adheres to the above-mentioned Google guidelines. This mostly entails developing a site map, generating meta descriptions, page names, and so on, as well as ensuring that Google can compile data from your website. Consider it as laying the groundwork for clients to locate you.
Active SEO refers to continuing efforts to be relevant, useful, and helpful to your consumers. The better you meet the demand behind consumers’ search inquiries, the higher you’ll rank. As a consequence, active SEO evolves in response to new information, customer behavior, competition activity, and market trends. Let’s take a closer look at active SEO.