How To Prepare An Event That Will Only Take Place In A Few Months
The coronavirus pandemic has thwarted event organizers. But especially in quarantine measures and self-isolation, it is essential to believe that the situation will relax again sooner or later.
And until then, you can optimize your marketing strategy for events.
Start the marketing strategy for your event now
An event marketing strategy is all about building awareness of your event. Essentially, you want to make sure that potential attendees know what you’re planning and when your event will occur.
This is where your marketing funnel begins – as soon as people find out about your event, they ideally follow the given direction of the funnel and learn more about your brand until they finally decide to buy a ticket.
Right now, your event has a lot of lead time. And while every event is unique, there are some tactics that every successful organizer uses in event marketing. First, divide your planning into four phases:
Before the event: When you get in touch with your partners and announce your event on social media.
Event launch: the soft launch of your event with press releases and announcements of partnerships.
Daily marketing: regular communication with your participants until the event.
Last call: the last bang before your event, so that as many participants as possible come.
Use the following tips to optimize your strategy.
Offer early bird discounts
A staggered ticket price, which increases as the event approaches, gives potential visitors an incentive to decide now rather than later. This will provide you with some capital to show your sponsors that they are interested in your event.
Create a pre-event page
Even if you don’t have a location, an appointment or a confirmed speaker, you can already create a page for your event. You can use it to guide interested parties and record their email addresses. Having a page also helps build your Google presence – an essential step for SEO purposes.
Start your blog
Tell your target audience with a blog post why you are organizing the event. With regular updates, you build a relationship with the readers, show your competence, and share exciting news and information about the upcoming event.
Use social media successfully
Get active on social media as early as possible to build a community and share your vision in an attractive format. Finding a hashtag for your event pays off (here are tips on finding the right hashtag).
Don’t just stick to Facebook, Twitter and Instagram. Your target audience could also be active on LinkedIn, Snapchat, TikTok or YouTube. When communicating online, always keep in mind the current mood – be sure to be sensitive and understanding in your communications.
Get in touch with potential partners
Whether sponsors or speakers, your event partners play a significant role in the success of your event. Get in touch with them early on – ideally before the official launch. They can promote you through their own platforms.
Take advantage of paid advertising
By paying for Google Ads and social media advertising, you are also reaching out to potential audiences that you have not yet reached. The respective companies have a lot of user data so that you can quickly get certain target groups.