How To Host An Online Event Or Webinar That Your Attendees Love

Some call it a live stream. Others call it a webinar or a virtual event. Most importantly, your attendees’ expectations are met – or better yet, exceeded. Here’s how to do it. 

Take advantage of online events 

You not only protect your event from external influences but also have immediate advantages from your new online format: 

  • Your event is accessible to even more people 
  • You save costs for travel, service providers and event locations 
  • You keep the conversation going effectively with social tools and chats 

Determine if your event is suitable for an online audience 

What works in real life doesn’t necessarily work in a virtual environment. But that doesn’t mean that your workshop, course or seminar can’t keep up online. The format does not determine whether you can organize a high-quality event. 

Live streams of a concert or performance are particularly well suited for such digital experiences. They expand your event beyond spatial restrictions and ensure that online guests feel as if they are part of what is happening on site. 

A workshop for building an atrium would not work – it would require the participants to work with physical materials they do not own or have available. 

Events that typically provide a forum for discussion and thought leadership – such as a gathering to debate the gender pay gap – bring similar value in an online format. And worries that the benefits of networking will be lost are unfounded. By encouraging guests to speak up in the comments and chat area, you provide a space where people can interact with each other in real-time, share their thoughts and discuss the event. 
 

Choose the right technology 

You have to decide on a platform on which to broadcast your event or your online presentation. If you’d like to show the backdrop of your venue and the background – or put one of the artists in the spotlight – services like Facebook Live are best. 

Sometimes you need to use a tool that puts visitor participation first. We recommend Zoom, which allows you to do the following: 

  • Integration with the Facebook and YouTube platforms 
  • Interactive chat functions and surveys 
  • The audience can raise their hands, and you can see how interested they are 

Of course, suppose you’re looking for a solution for seamless registration and ticket sales. In that case, you need an advanced ticketing platform that allows you to have a pricing strategy and multiple ticket types.  

On modern media for ticketing and registrations such as Eventbrite, you can easily promote your online event using the integrations for registrations and marketing on Facebook and Instagram. 

Don’t skimp on your production equipment 

The feeling of being there live depends in large part on the perfect audiovisual experience. You should be able to tick the following points so that your audience doesn’t lose interest: 

  • Test the video and audio before your event: This way, you can fix potential problems before they affect your audience’s experience. 
  • Use good cameras and headsets: While the camera on your computer does what it’s supposed to do, it’s essential to think about your audience too. People attend events because they want to immerse themselves in the experience. So it pays to invest in a good quality camera and microphone so that your appearance on the screens is transparent and clear. 
  • Make sure your connection is stable: It’s incredibly frustrating when drops in WiFi cause your Live Set to drop out every three minutes. You can achieve the highest quality through a stable connection with a LAN cable. Otherwise, you should make sure that you have good WiFi available.