After Google, YouTube is the second most viewed website on the internet. Unfortunately, many digital marketers continue to handle it as if it were any other social media platform. But, just like your website, success on YouTube isn’t about providing content; it’s about optimizing it.
Here are some essential elements one should consider to optimize his video on youtube.
The video title should be catchy and draw the viewer in. It shouldn’t be very long; instead, it should clearly explain why the user should watch your movie. Send the nice stuff their way! Do your keyword research before deciding on a title, and then look at your competition for those terms. These are the videos you’ll be competing against, so make your title as good as, if not better than, theirs. Because labels are so important in video ranking, make sure they’re at least five words long and include the keywords you want to rank for.
When it comes to generating a click from a YouTube searcher, the thumbnail image of a video is more essential than the title. Even if you do everything else correctly for SEO, no one will click on your video if your thumbnail is ugly.
Consider this: the thumbnail is the only image that provides viewers with an idea of what they’re about to watch. People will not think it a worthwhile use of time if it appears unprofessional or uninteresting. Use a “custom thumbnail” with graphical text for the most remarkable results. Add titles and colourful visuals to your thumbnail image. Professional photographs should be taken with the thumbnail in mind.
Make it fascinating. Make sure it’s well-lit.
Many people make the mistake of putting the description in only a few sentences. It is your chance to add links, calls to action, and performer bios to the material in the video. Include a link to your website “above the fold” before the “show more” prompt if you want people to click on it. Also, in that initial phase, incorporate some form of irresistible hook that will entice visitors to click “Show More” to see the rest of your video’s description.
The video transcript (also known as captions) is used as an extra copy in YouTube’s ranking algorithm. Don’t rely on YouTube’s automated transcription service; there will undoubtedly be inaccuracies in the transcript. Use a transcription provider or a VA (Virtual Assistant) to make a video transcript or proofread and revise the automatic transcript. If you go with the second option, keep in mind that it must be time-stamped to match the audio track.
Did you know that foreign language translations of your video can be provided in the same time-stamped manner as your transcript? It’s an excellent approach to internationalize your content without having to reshoot it. It enables foreign language users to watch your video with subtitles while also allowing your video to rank for keywords in that language.
Tagging isn’t a difficult task. If your video is about surfing at Malibu Beach, for example, tag it with “surfing,” “Malibu Beach,” and “surfing at Malibu Beach.” Tags aren’t accessible by default on YouTube, but you can see them using the free vidIQ Chrome extension.