From Service Provider To Partner: The New Role Of Event Locations

First and foremost, an event lives from its participants. The top priority of every organizer is, therefore, to attract enough visitors for his event.  

With increasing workload and growing responsibility, it is no wonder that around one in four event organizers (27%) would like marketing support from the event location – especially if the event is to take place in a new city or even a new country.  

This is how the location can support you in promoting the event:  

Reach a wider audience 

The probability is high that you have already convinced your own followers of the event. But how do you reach new potential participants? This is where the reach of the location comes into play: You can use its social media channels to address entirely new target groups to which you would otherwise not have access. 

Win new partnerships 

In the event industry, good connections are crucial. And the more of them, the better! Therefore, as the organizer, you can only benefit from the network of the event location. This includes contacts to local media and even sponsors who could also support your event. Work closely with the PR team at your location to develop a common strategy for event marketing. 

Gain fresh perspective 

Probably all of us know that: When preparing for the event, you have to consider so many aspects at the same time that you can quickly lose track of things. Fortunately, you are not alone and can be supported by the operators of the location!  

Like you, they have experienced event experts and help you see your event from a new perspective. Checks together whether the program is conclusive, whether you have overlooked potential problems or whether your event needs a particular highlight. The location operators can contribute their experience and optimize processes, especially when it comes to logistical questions. The rule here is: four eyes see more than two!  

Location as a highlight 

Unique rooms give you indirect help in promoting your event. Why? It’s simple:  

Participants are looking for unique experiences and beautiful backdrops that they would like to share with their friends and social networks. It’s the best publicity your event can get: it’s honest, credible, and emotional. 

Partner in matters of sustainability 

Some surveys showed that sustainability is playing an increasingly important role in the event industry. 73% of the surveyed organizers take precautions to make their events more environmentally friendly. Are you one of them? 

Granted, for many, it means a significant change. But we firmly believe in the power of the community!  

So that nothing stands in the way of your sustainable event, choose the location that is also convinced of your idea. The following questions will make it easier for you to find a sustainable venue: 

  • How sustainable is the location? This includes aspects such as: 
  • Waste management 
  • Energy supply, electricity provider, heating technology 
  • lighting 
  • Sustainable procurement (using FSC paper, environmentally friendly cleaning agents, recycled toilet paper, etc.) 
  • Is it possible to arrive and depart using environmentally friendly means of transport? 

Working with like-minded partners makes the step towards sustainability and environmental protection so much easier. This also includes the event locations.