E-Commerce Marketing Strategy to Increase Sales Part One

For some people, making a list of marketing strategies for an online store is not an easy job. Especially if you already know the basics of social media, search engine optimisation, or email marketing. What then becomes a question, and not everyone can, is how when carrying out this strategy? The question can widen anywhere. Executing a marketing strategy is not an easy job, even though it looks like it. For that, please refer to the following 8 e-commerce marketing strategies in Singapore

  1. Social media 

Managing social media these days is not an easy job. Although it looks simple, you must have careful planning to run a marketing strategy using social media. Moreover, each social media has its character. For example, if you’re a fashion retailer, it’s certainly not possible to sell your wares on LinkedIn. The platforms that are suitable for you are Instagram, Facebook, and Pinterest. So, after finding a platform that feels right for your business, it’s time to think about a social media marketing strategy. For example, what content should you post, what tactics do you use to increase growth, to how often you post content. The following are e-commerce marketing strategies using social media that you should know: 

  • Share user-generated content 

The first strategy you can do is share content from users or what is called user-generated content. For social media, we are familiar with the term repost. You can repost content from users who use your product, and of course with their permission. This helps build customer loyalty and helps lighten your workload. 

  • Analyse demographics 

A very precise demographic analysis will let you know who your audience is. To analyse demographics, you can use relevant social media. Or you can also use third-party tools such as Sprout Social. 

  • Make a scheduled post 

How often do you post content? What type of content do you share? When is the busiest time in your post? After knowing the time and what content is crowded, then you can schedule posts. This will affect your consistency in marketing activities. 

  1. SEO 

If you ask, what is the most appropriate way to attract traffic to your website than social media? SEO is the answer. SEO is not just about choosing the right keywords. Search engine optimisation is all about getting new traffic. The following are what you should pay attention to when implementing an SEO-based e-commerce marketing strategy: 

  • Always new content 

What content are users looking for? Of course, the content is fresh. But if creating new content feels time-consuming, you can update old content. You can add relevant things, as well as remove parts that feel outdated. 

  • Using SEO Tools 

One way to measure your SEO performance is to use SEO tools. On the website, you can use SEO plugins such as Yoast SEO or Jetpack. SEO tools will tell you what mistakes you made.