6 Ways to Attract Customers to Shop at Your E-Commerce Store Part Two
Increasing Digital Reputation through Forums and Social Media
One of the most effective methods of acquiring customers is to increase the recognition of the quality of your product or brand through forums and social media because these platforms are always the go-to place when people are looking for answers and truthful information. Start by asking for reviews from your first customers, then like a snowball, it will slowly roll up to lead to a more trusted reputation with lots of reviews.
Pay attention to what people are posting or sharing on topics related to your product and join the conversation. In this method, your focus should be more on how to get these people to know you better, so find more creative ways to present your product without turning off the conversation or violating discussion policies on forums and social media.
Retain Your Loyal Customers
Prioritising retention from an existing customer base will be a significant drive to generate more customers using word of mouth and referrals. This is because there is a high chance that satisfied customers will refer your business to their friends and family. Not to mention a high customer retention rate means your business has loyal customers.
You can retain your existing customers by providing the best and personalised customer support. Build friendly, personal touch communication with your customers through live chat, via email, and or social media. Follow up each after their purchase by asking for testimonials and reviews. Also, ask if there is any dissatisfaction with their experience and if there is anything you can do to make it better.
Don’t worry too much about frequent problems, because effectively resolved complaints can turn unhappy customers into loyal ones!
Use Your Personal Friendship Environment
Private networking is an antique strategy that keeps on sparking! One of the most practical and easiest ways to get more customers especially in the early stages of your business. Reach out to people you already know and talk to them about the products and business you offer. Show them that you are passionate about the business to get them excited and interested in trying to place an order as well.
How to attract customers if they are less interested and ignore you? Stop and let’s move on to the next colleague. It is impossible to convince someone with a biased judgement. That’s how you know it’s time for you to find the next prospect. This is the art of selling through a network of friends.
If you feel like you’re running out of contacts and contact lists, find more business events and events where you can meet new people and build a wider network of contacts.
Ultimately, customer acquisition can be done effectively by increasing product awareness using the right combination of various offline and online networking methods. Always remember that only people who have passion, patience, and extraordinary business strategy can thrive in the e-commerce business in Singapore.