5 Key SEO Mistakes to Avoid or Your Site Will Be Ranked Lower

A lot of people have heard the term “SEO” and think it is a complicated process. It doesn’t need to be! SEO can be as simple or complex as you want it to be, but there are a few things that we recommend avoiding if you want your site to rank higher in search engine results pages (SERPs). In this blog post, we will discuss 5 key SEO mistakes people make when optimising their websites. 

Mistake 1: Not focusing on their keywords 

This is a huge mistake! If you don’t know your keywords, how are you going to rank for them? This includes both the singular and plural versions of these words. For example: if I own an ice cream store called “Frosty’s,” what would be my target keyword phrases that I would want to optimise my site around? You guessed it- “ice cream” and “frozen yoghurt.” The latter is a preference because the store also sells frozen yoghurt. You should analyse what words and phrases people are using when searching for information related to your business and prioritising those keywords in your content. 

If there are multiple types of businesses in your industry or niche (like restaurants), then make sure they’re included on your list too. Some people even create separate blog posts just highlighting their different services so they can rank higher with more specific search queries. 

 Mistake 2: Not creating a sitemap for their website 

A sitemap is a list of all the pages on your website so that search engine spiders can crawl and index them. It’s also an excellent tool for navigating your site more easily too! There are plenty of options out there when it comes to creating a sitemap, but you’ll need to make sure each page has its own for Google bots to be able to find every single one. A good sitemap is a must-have for any website, especially if you’re trying to rank higher in the SERPs. 

 Mistake 3: Building links from sites with spammy backlinks 

Recent studies have shown that Google has been penalising websites with spammy backlinks. When trying to build links, it’s crucial not only to link out but also to be selective about who you are linking to and where the incoming links originate. 

The site should focus on reputable, high-quality sites for visitors to enjoy a positive experience while browsing your content without interruption. It’s beneficial for everyone to get what they came for quickly and easily, so they don’t spend time bouncing around between different pages or clicking through ads all day long! Regularly check which domains are linked from yours and avoid any known sources of spammy traffic as much as possible; this will help keep your website safe (and ranked higher) from penalties. 

 Mistake 4: Using Black Hat SEO techniques 

The fourth mistake that a lot of people make is to use black hat SEO techniques. This can include anything from using spammy keywords, buying links, or even sending out automated messages on social media sites. These are all guaranteed ways to get your site penalised by Google and other popular engines! Avoid these methods at all costs; there’s plenty of content available online without resorting to shady practices like these for you to rank higher with the search engine giants. 

 Mistake 5: ignoring the changing trends of SEO 

The fifth mistake people make is to ignore the changing trends of SEO. There are so many techniques and strategies that come out every year, and it’s essential to keep up with these new developments for your website to stay competitive. If you can’t afford a web admin or tech entrepreneur on staff, there’s plenty of resources available online to help you keep updated with the trending SEO changes.