The world of search engine optimization can be a confusing one for many people. There are so many different strategies to keep track of, and it seems like you need to know everything to do SEO correctly. I am here today with five mistakes that you should avoid when doing SEO for your website.
1) Not having a mobile-friendly design on your site
More and more people use mobile devices to access the internet, so you need a website that is compatible with all of these different platforms. Google pays close attention to whether or not your site will load quickly on a phone or tablet because slow loading times can result in lower rankings for your content. One mistake is not having a mobile-friendly design on your site.
2) Forgetting about the importance of content (content is king!)
You need to have a lot of content on your site. This will help you rank better in the search engines because Google wants to see that there is plenty of information for people to find and read. Content also needs images, videos, links etc., so make sure this area isn’t forgotten when doing SEO for your website. This mistake will make it so that you are not ranking well as many people use similar content. Have unique and exciting content on your site to help with the rankings!
For Google’s search engine to rank a website, there needs to be enough good quality content. If someone is looking for relevant information related to your topic or niche, they need to find what they’re looking for on your site. This means having videos, images, links etc., in addition to text-based posts. Make sure this area isn’t forgotten when doing SEO for your website! And, of course, don’t forget keyword research.
3) Focusing too much on social media marketing instead of organic marketing
This mistake is not doing SEO correctly because you are focusing on social media marketing. Organic search engine traffic will help your site rank better in the search engines. Social Media Marketing only drives a few people to your website, and it doesn’t have any staying power, so don’t forget about organic marketing when doing SEO for your website!
Social media can be an essential aspect of digital marketing, but spending too much time on this instead of other areas such as link building or content creation could lead to less than desirable results. Search Engine Optimization should always include more traditional methods within its process, like keyword research and links that point back to the sites being optimized, rather than relying solely on high-volume social shares, which may attract short term visitors with little interest.
4) Not hiring an experienced SEO expert to help you with your site
If you are an experienced SEO expert, then this mistake isn’t for you. However, if you don’t have experience with SEO optimization or don’t know what to do when it comes to the different areas of SEO (i.e., content creation, link building etc.), hiring someone who does is a good idea because they will be able to help with all aspects of your site and make sure that everything is being done correctly.
Hiring an experienced Search Engine Optimization professional can go a long way in helping improve website traffic by including things such as keyword research and links pointing back to sites within one’s process. This helps attract visitors interested in relevant topics rather than those looking for high-volume social shares, resulting in short-term visitors without any positive results.
5) Not understanding what your site should really be about
This is the most severe mistake you could make when it comes to SEO. You need to understand what your site should really be about and then focus on that topic or niche alone to rank well with Google.
Knowing what a website’s primary purpose is will save time spent trying different strategies without any clear goal and prevent potential mistakes such as using too many keywords, resulting in penalties from Google’s algorithms. This mistake may not affect rankings right away, but this type of action will worsen over time.
You need to have plenty of content related to one specific thing (i.e., your blog posts). Not all websites will have great results just by doing SEO because there needs to be something for people to search for in the first place. And if you are not confident with SEO, hire someone who is!