12 things you should know about White Hat SEO & Black Hat SEO
“White hat SEO” and “black hat SEO,” like cowboys wearing white and black hats to distinguish the “good guys” from the “bad guys,” imply excellent and lousy SEO practices:
White hat SEO approaches are heroic — tactics that work within search engines’ terms to increase a site’s SERP rankings.
Black hat SEO strategies are villains, as they are unethical and violate search engine guidelines. They may improve a site’s SERP rankings, but they are dishonest and violate search engine guidelines. It’s critical to know what’s what when it comes to SEO best practices if you want to keep your website’s integrity, internet ranks, and visibility.
Here are some of the most important things you should know about white hat SEO and Black hat SEO while working in search engine marketing:
White hat SEO:
The most critical aspect of current SEO is quality content generated for the reader’s benefit, not the search engine crawler. Always keep in mind that great content is supreme! It’s the most effective approach to influence how search engines rank your website or blog.
Keywords that are relevant to the content of the page, as determined via rigorous research, are required. Also, keep an eye out for keyword usage. Concentrate on one primary keyword and two or three secondary/supporting keywords.
Page titles and information that are keyword-rich are also required. It’s easy to overlook or dismiss these areas, yet optimization is low-hanging fruit for most websites.
When search engines crawl your site, lean code and semantically structured markup language, such as the use of keyword-rich heading elements, help them find what they’re looking for.
One of the most crucial factors in your SEO efforts is authoritative inbound links earned organically rather than purchased links. It takes time and works to build authoritative inbound links, but the benefits of improved SERP rankings and increased total site traffic are well worth the effort.
Simple website navigation helps your site rank higher in organic search results. It also makes it easier for visitors to find what they’re looking for without becoming annoyed, which is suitable for prospective conversions.
Fast website page loading speeds are essential because, like simple navigation and mobile optimization, responsive sites do not frustrate or encourage users to leave. Site speed is a search engine ranking indication from the aspect of SEO.
Black hat SEO:
Keyword stuffing – confidential material concealed by code but crammed with keyword jargon so only the search engine crawler can see it — may have worked in the past, but search engines have improved. Site owners who engage in this strategy may face a hefty fine and have their sites blocked by search engine authority.
Meta keyword stuffing, or stuffing keywords into meta tags, page titles, or backlink anchor text in an unnatural way, is simple enough for a trained monkey to perform. It has the potential to repel search engine crawlers. Still, it has no benefit for your SEO.
The process of gathering many unrelated website links that are often hidden from actual site users is known as link farming. Being featured on such a website won’t bring you any traffic, and it may even cause your site to be reported.
Cloaking content is similar to electronic bait and switch. Content is displayed to search engine spiders that do not appear in the user’s browser. This two-pronged approach helps sites rank for unrelated information while also giving unwary users results that aren’t what they expected. A simple example would be spammers supplying HTML to search engines while exposing pictures or Flash files to human visitors.
Bad material is of little benefit to visitors, and it reflects poorly on you. Scraping or duplicating information from other websites was virtually unnoticed by search engines, making it a ranking boost. Google and other search engines now have algorithms in place that detect duplicate content and immediately de-rank sites that contain it or other low-quality content.