A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobile ad spend to $2.61 billion, from their previous estimates of $1.8 billion. Why the rise? Google’s “exceptional” mobile advertising performance in mobile search advertising, and more reliable market…

In its first earnings announcement since recently appointing Scott Thompson as its new CEO and the seeing off founder Jerry Yang, Yahoo (NSDQ: YHOO) today reported Q4 revenues of $1.169 billion, down three percent on the same quarter last year.

Investors won’t have Jerry Yang to blame anymore. In a stunning move announced after the markets closed, the Yahoo (NSDQ: YHOO) co-founder resigned from the company’s board of directors and from all other positions—effective immediately. Just as quickly, Yahoo’s stock jumped in after-hours trading.

In the world of search advertising, mobile phones and tablets continue to outpace performance of search ads on PCs, although they still represent only a fraction of impressions and investment, according to a new report.

Today we know a bit more about how Groupon (NSDQ: GRPN) plans to extend its business opportunities in the years ahead: mobile services will be playing a key role, and so, it seems, will carriers.

The markets didn’t punish Yahoo (NSDQ: YHOO) today when it announced it would appoint a payments technology specialist, Scott Thompson, as its CEO to run a business largely built on content, search and advertising. But it didn’t exactly reward it, either: the stock closed down by 51 cents at $15.82,…

Yahoo (NSDQ: YHOO) this morning confirmed that it has appointed a new CEO, Scott Thompson, formerly the president of eBay’s payment division, PayPal. His appointment comes four months after Carol Bartz was fired from the job.

Yahoo (NSDQ: YHOO) faced a pretty big whack of upheavals in 2011—not least of which was the none-too-quiet departure of their outspoken former CEO Carol Bartz. Will the company this year try to stabilize and play things a bit more quietly? Just days into 2012, a report has emerged that…

This is the fifth in a series of posts this week that will highlight key people, companies and trends to watch in 2012 in the sectors we cover most, from publishing to legal, and from mobile to advertising. According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion…

Some research out from Xyologic today on app store download trends in 2011 indicates that while games have remained a popular category across both Apple’s App Store for free apps and the Android Market, they appear far more popular on with iPhone users than they are with Android users when…

This is the fourth in a series of posts over this week that looks at the most significant developments of this year in the sectors that we cover, from publishing to mobile to advertising. Despite the economic slowdown, digital advertising and marketing revenues grew in 2011 and remained a cornerstone…

Mobile ads today make up less than one percent of all money spent on media advertising, and a poll just out from Harris Interactive, commissioned by Pontiflex, could go some way to explain why at least some mobile formats are not inspiring much confidence among those buying ads.

“Where did the computer go?” was the slogan Apple (NSDQ: AAPL) used in 2004 when it launched the first of its current range of iMac desktop computers. The question was designed to draw attention to the ingenuity with which the company’s designers had managed to pack the components of an…

Yahoo (NSDQ: YHOO) launched its long-awaited Livestand news-reader app Tuesday during an event at company headquarters, promising that the experience would be compelling to both readers and advertisers. It also took the wraps off a new iPad version of the IntoNow TV-companion application and shed a little more light on…

How do you know when a phenomenon like tablet news-reader applications has staying power? When the big guys jump in; and according to a report, Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) are set to release their takes on socially oriented news-reading applications over the next few weeks.

More VC money getting invested into one more independent mobile ad network: 4INFO has raised $14 million in funding in a round led by Paul Allen’s firm Vulcan Capital and Mitsui Global. The money will mainly be used to spin off and develop the company’s AdHaven mobile audience platform division.

Steve Ballmer knows he dodged a bullet. Not only did the global market collapse just after Yahoo’s Jerry Yang turned down a $44 billion offer from Microsoft (NSDQ: MSFT) for his company, but Yahoo (NSDQ: YHOO) is, well, Yahoo.

Yahoo (NSDQ: YHOO) has been no stranger to the apps rush that has swept through the mobile world, and now there are signs that it is looking to redouble its tablet efforts with a new HTML5 product. PaidContent understands that it is preparing for an autumn launch, possibly as soon…

At Google’s Zeitgeist Americas conference, Larry Page spent a good amount of time on stage—maybe one of the longest appearances he has made since taking over as the CEO of the company earlier this year. But when it came to the Q&A, he invited former CEO (and still-chairman) Eric Schmidt,…