Ingrid Lunden
Dec 22, 2011 6:00 AM
This is the fourth in a series of posts over this week that looks at the most significant developments of this year in the sectors that we cover, from publishing to mobile to advertising. Despite the economic slowdown, digital advertising and marketing revenues grew in 2011 and remained a cornerstone…
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Advertising, Local, Marketing, Mobile, Money, Research & Metrics, Research, Search, Companies, AOL, Facebook, Google, Groupon, Microsoft, Publicis, Yahoo, Countries, Europe, highlights of 2011
Ingrid Lunden
Nov 9, 2011 2:00 AM
Vodafone (NYSE: VOD) and Orange have long been rivals in mobile phone markets in Europe, but as growth slows down in the region, the two are, at least in part, taking somewhat different paths in their search for fresh revenues: Vodafone is increasingly looking at its investments in emerging markets,…
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Advertising, E-Commerce, Marketing, Media & Publishing, Radio, Mobile, Money, Earnings, Social Media, Companies, Dailymotion, France Telecom, Orange, Publicis, Verizon, Vodafone, Countries, Europe, Spain, Italy, Germany, France, Asia, India, deezer, skyrock
David Kaplan
Nov 7, 2011 4:11 PM
Now that Google (NSDQ: GOOG) has been making strong inroads into consolidating its hold on the PC-based display marketplace through its DoubleClick Ad Exchange, it is ready to bring in-app ad formats to its exchange platform.
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Advertising, Apps, Mobile, Companies, Google, Publicis
David Kaplan
Jun 17, 2011 11:15 AM
A day after AOL (NYSE: AOL) held a gala presentation for analysts in New York’s Soho, execs are now descending on France for the week-long Cannes Lions Festival, the annual gathering of ad agency awards shows and networking. In addition to getting in front of agencies in person, AOL hopes…
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Advertising, Apps, Features, Exclusive, Marketing, Mobile, Companies, AOL, Apple, iPad, iPhone, iTunes, Publicis, WPP
Robert Andrews
May 17, 2011 5:58 AM
To Digitas, Razorfish, VivaKi and Publicis Modem, add Rosetta. Publicis, one of the big four global advertising groups, is buying the Princeton, NJ-based interactive marketing consulting firm.
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Advertising, Marketing, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Search, Companies, Google, Publicis, WPP
Patrick Smith
Sep 23, 2009 6:44 AM
—Publicis-Microsoft: Advertising group Publicis has signed an agreement to provide mobile ad technology and metrics across Microsoft (NSDQ: MSFT) properties MSN, Bing and the Microsoft Media Network. Publicis’ Phonevalley division, part of the VivaKi digital wing, will provide mobile ad “solutions” in six content areas such as retail, travel and…
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Mobile, Companies, Disney, ESPN, Publicis
Tricia Duryee
Oct 6, 2008 1:22 PM
Phonevalley, the mobile marketing agency owned by Publicis Groupe, says that it has opened offices in Singapore, China and India to be able to offer regional brands and advertisers local mobile campaigns, according to cellular-news.com. Devashish Sarkar will be Phonevalley’s Regional Director for the APAC region. His background includes consumer…
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Advertising, Media & Publishing, Companies, Publicis, Countries, Asia, China, India, phonevalley
Tricia Duryee
Jul 8, 2008 11:26 AM
French Advertising Group Publicis said today that it will be opening new offices in North America, where its Phonevalley division will provide mobile-marketing expertise to U.S. brands. The offices will be located in Chicago, New York and Boston. In June, Publicis formed an ad network with all four major ad…
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Advertising, Media & Publishing, Companies, Publicis, Yahoo
Robert Andrews
Sep 6, 2007 2:23 AM
French advertising services group Publicis is continuing its digital acquisitions, buying Paris-based Phonevalley, a mobile marketing and communications agency, for an undisclosed sum. Seven-year-old Phonevalley, with over 60 staff, organises SMS, MMS and WAP marketing campaigns for the likes of Paramount, T-online, Virgin, Sony, Canal+, and Universal. It had previously…
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Advertising, Marketing, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Publicis, Countries, Europe, France
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