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Study: Search-Ad Clicks On Mobile Devices Are Growing Faster Than On PCs

Jan 11, 2012 10:00 AM

In the world of search advertising, mobile phones and tablets continue to outpace performance of search ads on PCs, although they still represent only a fraction of impressions and investment, according to a new report.

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Posted In: Advertising, Gadgets, Tablets, Mobile, Research & Metrics, Metrics, Search, Companies, Facebook, Google, Microsoft, Bing, Portals, Yahoo, marin software, mobile advertising

Jumptap: Apple Has Highest Click-Through Rates Among Mobile Ad Platforms

Jan 5, 2012 8:24 AM

The latest monthly figures from independent mobile ad network Jumptap reveal that Android has continued to solidify its lead as the most dominant mobile operating system, leading not only in market share but also as the top smartphone platform for both app and mobile web usage. But we can also…

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Posted In: Advertising, Apps, Entertainment, Gadgets, Tablets, Mobile, Research & Metrics, Metrics, Companies, Amazon, Kindle, Apple, iPad, Google, Android, Microsoft, Windows Phone, RIM, BlackBerry, jumptap

Kobo Book Buyers Up 10x At Christmas On New E-Reader Gifts

Jan 5, 2012 8:00 AM

E-reader maker Kobo says it got a 10x uplift in new global e-book customers this holiday period, compared with earlier in the year, as new owners began filling gifted gadgets with titles.

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Posted In: Media & Publishing, Books, e-books, e-readers, Research & Metrics, Metrics, Companies, Amazon, Kindle

Research: One In 40 In UK Got The Gift Of E-Reader This ‘Kindle Christmas’

Jan 4, 2012 7:05 AM

In absence of detailed Kindle sales data from Amazon (NSDQ: AMZN), the consumer research group YouGov has taken a stab.

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Posted In: Gadgets, Tablets, Media & Publishing, Books, e-readers, Research & Metrics, Metrics, Research, Companies, Amazon, Kindle

What’s Coming In 2012: Digital Advertising, Up Close And Personal

Dec 30, 2011 7:00 AM

This is the fifth in a series of posts this week that will highlight key people, companies and trends to watch in 2012 in the sectors we cover most, from publishing to legal, and from mobile to advertising. According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion…

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Posted In: Advertising, Features, Tweets, Legal, Privacy, Marketing, Mobile, Money, Research & Metrics, Metrics, Search, Social Media, Companies, Adobe, AOL, Facebook, Google, Groupon, Twitter, Yahoo, Zynga, Countries, Asia, China, coming in 2012

Mobile Data Use Expected To Grow 21x By 2015

Dec 27, 2011 7:00 AM

Mobile phone networks, get your houses in order. Here is how much mobile data consumption is expected to grow in the next four years…

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Posted In: Legal, Regulatory, Ofcom, Mobile, Research & Metrics, Metrics, Research

Distimo: Apple’s App Store Still Beats Android On Revenues; Freemium Rules

Dec 21, 2011 12:09 PM

Android’s Market and the App Store from Apple (NSDQ: AAPL) may be getting ever-closer to being level in the number of apps on offer, but when it comes to making money for developers, it looks like Apple’s iPhone app storefront is still very much in the lead. And freemium looks…

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Posted In: Advertising, Local, Apps, Entertainment, Games, Mobile, Research & Metrics, Metrics, Research, Companies, Apple, iPad, iPhone, Google, Android, Countries, Asia, China, distimo

Japan Is The World’s Mobile Advertising Powerhouse

Dec 19, 2011 5:00 AM

Imagine a land where mobile advertising meets all the lofty forecasts. That land is Japan, which is showing the industry the future of the sector…

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Posted In: Advertising, Mobile, Research & Metrics, Metrics, Countries, Asia, Japan

Samsung’s Anti-Apple Campaign Appears To Be Working

Dec 16, 2011 5:46 AM

Samsung phones overtook iPhone for U.S. brand perception in the week after Samsung launched a TV campaign mocking hipster fanboys and iPhone’s battery.

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Posted In: Marketing, Mobile, Research & Metrics, Metrics, Companies, Apple, iPhone, Samsung

Slide Deck: The Economist Sees The Rebirth Of Lean-Back Media

Dec 14, 2011 3:53 AM

It may seem retrograde, but The Economist, like many publishers, is super-bullish about how digital tablets, more than websites, align perfectly with ye olde analogue print magazines’ best qualities.

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Posted In: Gadgets, Tablets, Research & Metrics, Metrics, Research, Companies, Apple, iPad, Pearson, Economist, economist

Chinese Flock To Carry Out Mobile Searches

Dec 8, 2011 6:17 AM

Need another indicator for how mobile is exploding in China? Look to search… Average daily searches this fall (Q3) hit 718 million, according to EnfoDesk and Analysys International.

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Posted In: Mobile, Research & Metrics, Metrics, Search, Countries, Asia, China

iOS Download Stats For China Show The Importance Of App Localization

Nov 25, 2011 5:15 AM

New statistics showing the popularity of various free and paid iOS apps in China show the great importance of localization. And now that China is the second-biggest downloader of free – or freemium – iPhone and iPad apps, it’s even more critical to a game’s success that it comes with…

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Posted In: Mobile, Research & Metrics, Metrics, Companies, Apple, iPhone, Countries, Asia, China

Corrected: Nook, Zinio Tie iPad For Magazine Publisher Take-Up

Nov 21, 2011 10:44 AM

The tablet magazine opportunity is not all about iPad apps. Although nearly half of U.S. magazine publishers have launched iPad apps, about the same proportion are also on the Nook device’s Newsstand and Zinio’s cross-platform newsstand.

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Posted In: Gadgets, Tablets, Media & Publishing, Books, e-readers, Magazines, Research & Metrics, Metrics, Companies, Apple, iPad, Barnes & Noble, Nook

Spotifies May Steal Customers From Pandoras, With Facebook’s Help

Nov 9, 2011 8:18 AM

Unlimited-access music subscription services will take almost a third of consumers’ digital music spending by 2015, analyst firm Gartner reckons.

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Posted In: Entertainment, Music, Research & Metrics, Metrics, Research, Companies, Facebook, Spotify

Mobile Apps Seeing ‘Astronomical’ Growth In China

Nov 2, 2011 11:48 AM

These are the 10 countries where mobile apps have seen the fastest consumer adoption this year, new Flurry analytics show...

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Posted In: Mobile, Research & Metrics, Metrics, Companies, Apple, iPhone, Google, Android, Countries, Asia, China

Mobile Lowdown 9-21-11: Apple October 4; Google; HTC; Tablet Forecasts

Sep 21, 2011 5:50 AM

A look at some of the big stories in mobile today: » Apple looks like it has a date for its much-anticipated new product announcements: October 4, say sources. It will be the first time an announcement day will be led by Tim Cook, who took over from Steve Jobs as…

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Posted In: Apps, Media & Publishing, Magazines, Mobile, Research & Metrics, Metrics, Research, Companies, Apple, iPad, AT&T, Google, Android, HTC, News Corp., Dow Jones, Nokia, O2, Samsung, T-Mobile, Verizon, Countries, Europe, UK, France, engadget, idc, juniper research, meego, n9

@ pcAds: Mobile Ad Spend Is Exploding But It’s Not The Silver Bullet

Sep 15, 2011 9:05 AM

Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the opportunities ahead—in particular, in mobile advertising. Half of marketers in the U.S. now have mobile in their marketing plans. But, he said, mobile is still best in a…

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Posted In: Advertising, Marketing, Mobile, Research & Metrics, Metrics, Research, Events, ContentNext Events, paidContent Advertising, emarketer, geoff ramsey

Newspapers Are Messing Up Their Mobile Strategies, Researchers Say

Sep 14, 2011 7:00 AM

Regional newspaper publishers are blithely shovelling their expensive content to mobile channels with no hint of a business model, according to new research.

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Posted In: Media & Publishing, Online News, Mobile, Research & Metrics, Metrics, Research

It’s Time To Stop Using Downloads As The Key Metric For Apps Success

Sep 12, 2011 4:00 AM

The mobile apps industry is suffering from download-milestone overkill. Developers and publishers boast about how many times their apps have been downloaded on the various app stores, while analysts and the store owners themselves use downloads as a key metric to gauge the success of those stores. While these figures…

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Posted In: Advertising, Apps, Entertainment, Games, Mobile, Money, Research & Metrics, Metrics, Research, Companies, Apple, iPhone, Facebook, Google, Android, Microsoft, News Corp., STAR, Nokia, Palm, RIM, BlackBerry

Tablets Have Displaced Mobile And Web As Paid Content’s Great Hope

Sep 7, 2011 7:01 PM

What’s the number-one priority for UK publishers in the next 12 months? Tablets, according to their Association of Online Publishers’ (AOP) annual Content & Trends Census.

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Posted In: Advertising, Media & Publishing, Online News, Mobile, Research & Metrics, Metrics, Research, Companies, Apple, iPad

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