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How Accenture Used A Mobile App To Get On The BBC

Feb 9, 2012 4:06 AM

When the consulting firm’s logo appeared routinely in Six Nations rugby broadcast graphics this weekend, James Cridland was amongst the viewers to ask: “Accenture advertises on BBC Sport - how?” Sponsorship on the license-funded BBC in the UK is strictly forbidden. But the workaround, for Accenture, was to build a…

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Posted In: Marketing, Mobile, Companies, BBC

Facebook’s Mobile Plan: Carrier Billing, Analytics For Apps Via Bango Deal?

Feb 8, 2012 5:35 AM

Last week, we highlighted how Facebook is already using mobile devices for commercial services—enabling people to buy Facebook Credits and charge them directly to their mobile bills. Now, it’s increasingly looking like that may just be the beginning: today, UK-based mobile billing and analytics specialist Bango (AIM: BGO) announced that…

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Posted In: Advertising, Apps, Marketing, Mobile, Companies, Amazon, Apple, Facebook, RIM, Countries, Europe, UK, bango

Apple Promises A Crack Down On Those Who Manipulate App Store Rankings

Feb 7, 2012 10:00 AM

It took one allegation of download bots on a message board, very little in the way of actual confessions, and a whole lot of murmurs, but Apple (NSDQ: AAPL) is showing that it will respond swiftly if anyone starts messing with its App Store. But further investigation into the practices…

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Posted In: Advertising, Apps, Marketing, Mobile, Companies, Apple, iAd, iTunes, crowdstar, tapjoy

Facebook Mobile Ads Developing: Sponsored Stories Coming ‘Within Weeks’

Feb 6, 2012 6:00 AM

It’s not digital advertising in the sense of display ads and search results, but it looks like we are getting a bit more color on what it is that Facebook will do first in the world of mobile marketing, and it could be coming online “within weeks.”

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Posted In: Advertising, Apps, Legal, Privacy, Marketing, Mobile, Money, Companies, Facebook

2012 Mobile Ad Spend Revised Up To $2.6 Billion, Google Fueling The Machine

Jan 25, 2012 1:00 PM

A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobile ad spend to $2.61 billion, from their previous estimates of $1.8 billion. Why the rise? Google’s “exceptional” mobile advertising performance in mobile search advertising, and more reliable market…

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Posted In: Advertising, Marketing, Mobile, Money, M&A & Venture Capital, Venture Capital, Research & Metrics, Research, Search, Companies, Apple, iAd, Google, Yahoo, millenial media, millennial media

Update: Motricity Restructures: Closes Asia Ops, Will Focus On Mobile Ads

Jan 19, 2012 10:02 AM

More woe for beleagured mobile services company Motricity: the company today announced that it is restructuring operations, pulling back from investments in Asia and focusing on growth in North America in areas like mobile advertising and enterprise services.

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Posted In: Advertising, Legal, Marketing, Mobile, Countries, Asia, motricity

Updated: In-App Purchases To Overtake Sales From Paid Apps By 2013

Jan 17, 2012 9:47 AM

The consumer draw of free apps over paid apps has been well-documented, and so has the rise of in-app payments as a route to making money from those free apps. New research out today predicts that in-app purchases will, in fact, become the most dominant way that app developers will…

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Posted In: Advertising, Apps, E-Commerce, Payment Systems, Entertainment, Games, Marketing, Media & Publishing, Magazines, Newspapers, Mobile, Money, Research & Metrics, Research, Social Media, Companies, Apple, iPhone, Google, Android, Countries, Europe, UK, boku, ihs screen digest, in-app purchases, paypal, screen digest, zong

Will Groupon’s Deal With Deutsche Telekom Be A Winning Template For Growth?

Jan 10, 2012 8:03 AM

Today we know a bit more about how Groupon (NSDQ: GRPN) plans to extend its business opportunities in the years ahead: mobile services will be playing a key role, and so, it seems, will carriers.

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Posted In: Advertising, Daily Deals, Local, Apps, Marketing, Mobile, Companies, Groupon, O2, T-Mobile, Yahoo, Countries, Europe, UK, Ireland, Germany, deutsche telekom

U.S. Consumers Cool Somewhat On iPhone; Remains ‘Most Wanted’ Handset

Jan 9, 2012 8:04 AM

Apple (NSDQ: AAPL) at the moment is not leading the rankings of smartphone vendors when it comes to shipments, but when it comes to mindshare, especially in North America, the company continues to blow away the competition, according to a new survey. Meanwhile, a separate piece of research—which did not…

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Posted In: Marketing, Mobile, Research & Metrics, Research, Technologies / Formats, 4G, Companies, Apple, iPhone, Google, Android, HTC, LG, Motorola, Nokia, RIM, Samsung, changewave, mobile posse

What The Analysts Asked Yahoo Today, And How The New CEO Responded

Jan 4, 2012 9:50 PM

The markets didn’t punish Yahoo (NSDQ: YHOO) today when it announced it would appoint a payments technology specialist, Scott Thompson, as its CEO to run a business largely built on content, search and advertising. But it didn’t exactly reward it, either: the stock closed down by 51 cents at $15.82,…

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Posted In: Advertising, Legal, Privacy, Marketing, Mobile, Search, Companies, Facebook, Google, Yahoo, Countries, Asia, carol bartz, paypal, scott thompson

Meet Europe’s (And The U.S.‘s?) Newest Mobile Operator: China Telecom

Jan 4, 2012 8:19 AM

China presents one of the single biggest opportunities for mobile companies looking for more growth, and it’s no surprise that companies like Apple are doubling down on their investments there. But similarly, Chinese mobile players are looking at ways of exporting their products and playing on their brands abroad, and…

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Posted In: Marketing, Mobile, Companies, Apple, AT&T, Disney, France Telecom, Orange, Helio, T-Mobile, Countries, Europe, UK, Germany, France, Asia, China, china telecom

What’s Coming In 2012: Digital Advertising, Up Close And Personal

Dec 30, 2011 7:00 AM

This is the fifth in a series of posts this week that will highlight key people, companies and trends to watch in 2012 in the sectors we cover most, from publishing to legal, and from mobile to advertising. According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion…

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Posted In: Advertising, Features, Tweets, Legal, Privacy, Marketing, Mobile, Money, Research & Metrics, Metrics, Search, Social Media, Companies, Adobe, AOL, Facebook, Google, Groupon, Twitter, Yahoo, Zynga, Countries, Asia, China, coming in 2012

Highlights Of 2011: The Year In Advertising, By The Numbers

Dec 22, 2011 6:00 AM

This is the fourth in a series of posts over this week that looks at the most significant developments of this year in the sectors that we cover, from publishing to mobile to advertising. Despite the economic slowdown, digital advertising and marketing revenues grew in 2011 and remained a cornerstone…

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Posted In: Advertising, Local, Marketing, Mobile, Money, Research & Metrics, Research, Search, Companies, AOL, Facebook, Google, Groupon, Microsoft, Publicis, Yahoo, Countries, Europe, highlights of 2011

Report: Nokia Lumia Accounted For Only 0.17 Percent Of UK Sales In November

Dec 21, 2011 5:00 PM

Some pretty damning early statistics out today for Nokia (NYSE: NOK), Microsoft (NSDQ: MSFT) and the Lumia 800: according to a new survey, in the month of November, the device accounted for only 0.17 percent of smartphone sales in the UK, and looks set to only double that market share…

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Posted In: Marketing, Mobile, Companies, Apple, iPhone, Microsoft, Windows Phone, Nokia, Samsung, Countries, Europe, UK, mobilesplease, symbian

Updated: Microsoft Cashes Out Of Vegas: 2012 Its Last CES Keynote Speech

Dec 21, 2011 1:19 PM

Microsoft (NSDQ: MSFT) has officially opened the Consumer Electronics Show for years with keynotes from Bill Gates and Steve Ballmer, but 2012 will be the last year the company graces the CES stage, it announced Wednesday, two and a half weeks before Ballmer’s traditional opening speech.

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Posted In: Gadgets, Marketing, Mobile, Events, CES, Companies, Microsoft

Samsung’s Anti-Apple Campaign Appears To Be Working

Dec 16, 2011 5:46 AM

Samsung phones overtook iPhone for U.S. brand perception in the week after Samsung launched a TV campaign mocking hipster fanboys and iPhone’s battery.

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Posted In: Marketing, Mobile, Research & Metrics, Metrics, Companies, Apple, iPhone, Samsung

Apple’s Leagues Ahead In App Downloads: 18 Billion To Android’s 10 Billion

Dec 12, 2011 8:50 AM

A timely news announcement from Apple (NSDQ: AAPL) one week after Google’s own Android apps milestone: Apple says that 500,000 apps have now been published in the App Store, and it has had downloads of 18 billion across the store since it launched three years ago. Google (NSDQ: GOOG) last…

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Posted In: Apps, Entertainment, Games, Marketing, Mobile, Companies, Apple, iPad, iPhone, Google, Android, HP, Countries, Asia, China

Updated: YouMail App Yanked From Android Market After T-Mobile Complains

Dec 8, 2011 1:56 PM

Update: YouMail’s app is back in the Android Market after some more communication between the voicemail company and T-Mobile. That revealed that there was no competitive issue between YouMail and T-Mobile, but actually a glitch for some 15,000 users of the app that resulted in battery drain and network strain—a…

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Posted In: Apps, Marketing, Mobile, Companies, Amazon, Facebook, Google, Android, Sprint, T-Mobile, Verizon, youmail

Updated: Report: Facebook Buys Location Sharing App Gowalla?

Dec 2, 2011 7:49 PM

More mobile movements from Facebook today: it has bought the check-in social media service Gowalla, according to a report in CNN.

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Posted In: Apps, E-Commerce, Travel, Marketing, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Companies, Disney, Facebook, gowalla, josh williams

Android Store Opens In Oz, But It Won’t Have The Galaxy Tab 10.1 Just Yet

Dec 2, 2011 6:14 AM

One superstore step forward for Android in Australia, but another step back for Android-maker Samsung. Today saw what could be Google’s answer to the Apple (NSDQ: AAPL) Store retail phenomenon, the unveiling of an Android retail operation, in Melbourne. Meanwhile, Samsung got dealt one more blow in Sydney’s courtrooms, as…

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Posted In: Apps, Legal, Appeals, Patents, Marketing, Mobile, Events, Mobile World Congress, Companies, Apple, iPad, Google, Android, HTC, LG, Samsung, Sony, Sony Ericsson, Countries, Australia & New Zealand, Europe, Germany, androidland, telstra

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