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How One Mobile Developer Created Its Own Local Ad Network To Boost Fill Rates

Mar 9, 2010 9:11 PM

Like many other developers, uLocate works closely with ad networks to monetize WHERE, its free mobile app that is available on a number of carrier networks and Android, iPhone and Palm (NSDQ: PALM). But WHERE often struggled to keep its fill rates high, and when campaigns ran out, it had…

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Posted In: Advertising, Local, Media & Publishing, Mobile, Search, Technologies / Formats, GPS Navigation/Maps, ulocate

Here Comes Facebook’s Move Into Location Sharing ...

Mar 9, 2010 2:30 PM

With services that make it easy for users to share their location—like FourSquare and Gowalla—gaining buzz and usage, Facebook is finally set to fire back with its own move into the hot location-aware space. The NYT reports that the social network will release a new feature in late April that…

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Posted In: Advertising, Local, Social Media, Community, Companies, Facebook

Another Local Funding: EveryScape Gets $6 Million

Feb 18, 2010 5:00 PM

EveryScape, which provides “eye-level” images of major towns and cities around the world, has raised $6 million in a third round of funding. The company charges local businesses in order to build 3D, photo-realistic panoramas of their physical locations which are then featured on EveryScape.com and can also be embedded…

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Posted In: Advertising, Local, E-Commerce, Travel, Money, M&A & Venture Capital, Venture Capital, everyscape

Zagat Books A Table With Foursquare; Restaurant Maven Reaches For Mobile App’s Cool Factor

Feb 9, 2010 1:57 AM

Location-based social net Foursquare is on a roll when it comes to netting high-profile media partnerships. The latest is restaurant reviews guide Zagat, the NYT reports. By hooking up with Foursquare, Zagat may be hoping to bid up its own cool cache. The reviews site’s image suffered a bit among…

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Posted In: Advertising, Local, Marketing, Media & Publishing, Mobile, foursquare, zagat

Mobclix Partners With Nielsen For Demographic Info

Feb 8, 2010 3:03 PM

Mobclix has partnered with Nielsen to be able to deliver more targeted mobile ads, giving it some name-brand recognition to stick out from all the competition. The deal allows the ad network aggregator to resell Nielsen’s research products, which categorize consumers into roughly 150 segments based on a user’s age…

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Posted In: Advertising, Local, Marketing, Media & Publishing, Mobile, Companies, Apple, iPhone

Mobile Content Bits: Tapulous’ Riddim Ribbon; Loopt Gets Local Ads; Social Media App For Skiers

Feb 8, 2010 8:00 AM

—Tapulous rolls out Riddim Ribbon game: Tapulous, the maker of the popular music-based iPhone games, like Tap Tap Revenge, has launched its latest creation—Riddim Ribbon. The game, which is now available in the iTunes app store, lets users create their own unique mixes to hot tracks while they race down…

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Posted In: Advertising, Local, Entertainment, Gaming, Mobile, Social Media, Companies, Apple, iPhone

Apple To iPhone Developers: Don’t Use Location-Based Info ‘Primarily’ For Ads

Feb 4, 2010 11:06 PM

An obvious promise of mobile ads is that they can be location-aware; products can be pitched to people based on where they are. But Apple (NSDQ: AAPL) may have just limited that on the iPhone. In a short post on the iPhone developer blog, the company warns developers that if…

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Posted In: Advertising, Local, Companies, Apple, iPhone

Location-Based Social Net Foursquare Partners With Bravo

Jan 31, 2010 10:47 PM

Another media partnership for hot location-based social networking startup Foursquare. The company is partnering with Bravo TV so that viewers will get “badges” when they visit certain locations, corresponding to the cable network’s shows, according to the NYT. Bravo will also promote the partnership on air. That could be quite…

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Posted In: Advertising, Local, Media & Publishing, TV, Cable & Telecom, Social Media, Community

Elevation Partners To Invest Up To $100 Million In Yelp

Jan 27, 2010 7:00 PM

Apparently unable to nail down a deal to sell itself to Google (NSDQ: GOOG) for upwards of $500 million, Yelp is taking more venture capital cash instead. The local reviews site has raised $25 million in a fifth round of funding from Elevation Partners; Elevation has also agreed to invest…

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Posted In: Advertising, Local, Money, M&A & Venture Capital, Venture Capital, elevation partners, yelp

AT&T To Go After Yelp With Buzz.com

Jan 27, 2010 11:39 AM

Following in the steps of Google, print directory publishers, and a host of startups, AT&T (NYSE: T) is trying to challenge Yelp’s dominance of the local business reviews space—and the ad dollars that come with it. The company is launching Buzz.com, a site that promises to help users find the…

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Posted In: Advertising, Local, Search, Social Media, Community, Companies, AT&T, buzz.com

Google Adds ‘Click To Call’ Ads For Smartphones

Jan 6, 2010 4:40 PM

Google’s latest move in its mobile push: The company told AdWords advertisers this week that it would display their business phone numbers in ads that show up on some smartphones—and then charge advertisers when users click on the number in order to call them. SearchEngineLand—which first reported the news—says that…

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Posted In: Advertising, Local, Mobile, Search, Companies, Google

Foursquare Goes Global

Jan 5, 2010 4:53 PM

Foursquare, the addictive and yet slightly creepy location-based status updater/mobile game, has gone global. When it first launched, users were limited to checking in to stores, restaurants and other locations in select North American cities; Foursquare scaled out to 15 European cities last November, and now, there’s no limit to…

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Posted In: Advertising, Local, Social Media, Technologies / Formats, foursquare

Citysearch Adds Android To Its Local, Mobile App Lineup

Dec 21, 2009 1:30 PM

Citysearch launched its Mobile by Citysearch app for Android today, meaning it now has an app available for each of the “core” smartphone OS’: Android, Palm’s WebOS, the BlackBerry and the iPhone. In addition to the standard search, reviews and GPS-based mapping features one would expect, Mobile by Citysearch also…

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Posted In: Advertising, Local, Social Media, Companies, Google, Android, IAC, citysearch

The Mobile Implications Of Google Buying Yelp

Dec 18, 2009 12:57 PM

It’s not hard to understand why Google (NSDQ: GOOG) is interested in buying Yelp, which has successfully created a community around thousands of real-world locations. It’s even monetized the content, and will reportedly make up to $30 million in revenues this year. But it’s not a stretch to see why…

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Posted In: Advertising, Local, Mobile, Social Media, Community, Companies, Google, Android

Google’s Latest Offering For Local Businesses: Mobile Barcodes

Dec 7, 2009 10:42 AM

The more we learn about Google’s recently launched Place Pages, the more we realize that it is a key part of the company’s aggressive push into mobile marketing. First, Google (NSDQ: GOOG) made it easier for business owners to create (and searchers to find) mobile coupons directly from the Place…

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Posted In: Advertising, Local, Mobile, Technologies / Formats, Companies, Google

Google Makes It Easier To Create And Find Mobile Coupons

Nov 24, 2009 3:01 PM

*Google* continues to experiment with location-based ads and mobile targeting—and the newest iteration is the launch of mobile coupons. Business owners have been able to offer coupons through their local business listings on Google (NSDQ: GOOG) Maps since 2007, but now Google is making those coupons easily accessible via phone.…

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Posted In: Advertising, Local, Mobile, Companies, Google

Loopt Upgrades Mobile App With Pulse: More Ads, Content And New Search Features

Nov 3, 2009 3:54 PM

Mobile social network Loopt has upgraded its location-aware service with a new feature called Pulse. Pulse lets users search through their friends’ recommendations and comments, as well as local content fed in from over 20 new sources like Zagat, CitySearch and DailyCandy. The upgrade also includes new LocationPoint ads from…

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Posted In: Advertising, Local, Mobile, Social Media, loopt

AgendiZe Raises $1.3 Million For Local, Mobile Marketing Services

Sep 21, 2009 11:33 AM

Local and mobile marketing firm AgendiZe has raised $1.3 million in funding from French investment firm Entrepreneur Venture. The Montreal-based company previously raised roughly $2.2 million in funding (€1.5 million) from BNP Paribas Private Equity, Champagne Ardenne Croissance and Aube Investissment in 2006. AgendiZe offers a suite of local ad…

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Posted In: Advertising, Local, Mobile, Money, M&A & Venture Capital, Venture Capital

Industry Moves
AOL Tosses Out COO Partoll, Search And Local Head Kannapel

Sep 15, 2009 10:01 PM

AOL (NYSE: TWX) CEO Tim Armstrong is looking for ways to trim the company’s costs and today, he started with two top execs: COO Kim Partoll and John Kannapell, acting head of search and local media, MediaMemo reported and paidContent has confirmed. A source tells paidContent that their jobs have…

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Posted In: Advertising, Local, Industry Moves, Companies, AOL, Time Warner

Twitter To Add Location Data—A Precursor To Geotargeted Ads?

Aug 20, 2009 6:01 PM

Expect your tweets to get a little more revealing—and potentially creepy, if you think about it—because Twitter is making it easier for users to add real location data to every status update they post. It will be an opt-in feature, of course, and the company says users’ location data won’t…

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Posted In: Advertising, Local, Social Media, Technologies / Formats, Twitter

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