David Kaplan
Jun 23, 2011 8:00 AM
The promise of mobile advertising is resting more and more on local targeting efforts, but the practice is not necessarily as easy as it sounds. IAC’s local advertising network CityGrid Media’s latest mobile ad effort involves enticing app developers to do more of the work by including more local businesses…
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Posted In:
Advertising, Local, Apps, Marketing, Mobile, Companies, IAC, citygrid
Ingrid Lunden
Dec 15, 2010 7:43 AM
Ask.com’s latest turnaround strategy, in the wake of layoffs and reports of selloffs by parent IAC (NSDQ: IACI), has seen the site return to its roots as a Q&A service. But in the process of doing that, it’s been asking the biggest question of all: is mobile the way forward…
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Posted In:
Apps, Mobile, Research & Metrics, Research, Search, Social Media, Technologies / Formats, GPS Navigation & Maps, Companies, Apple, IAC, ask.com
David Kaplan
Aug 24, 2010 11:06 AM
Digital gave Barnes & Noble (NYSE: BKS) a big sales boost from the previous quarter, but not enough to reverse revenue declines or prevent its net loss from deepening. The bookseller is currently mulling over a sale of the company and is embroiled in a proxy fight with activist investor…
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Posted In:
E-Commerce, Marketing, Media & Publishing, Books, e-readers, Money, Earnings, Companies, Barnes & Noble, IAC, jamie iannone, john foley
Tameka Kee
Dec 21, 2009 1:30 PM
Citysearch launched its Mobile by Citysearch app for Android today, meaning it now has an app available for each of the “core” smartphone OS’: Android, Palm’s WebOS, the BlackBerry and the iPhone. In addition to the standard search, reviews and GPS-based mapping features one would expect, Mobile by Citysearch also…
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Advertising, Local, Social Media, Companies, Google, Android, IAC, citysearch
Tricia Duryee
Jul 9, 2009 9:08 PM
UrbanSpoon, the restaurant recommendation service that got a lot of attention after being featured on an iPhone commercial and was bought by IAC (NSDQ: IACI), is making more than twice as much revenue from mobile users than it does from visitors to its web site. The figures were shared tonight…
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Posted In:
Advertising, Companies, Apple, iPhone, IAC
Rafat Ali
Jun 25, 2009 2:27 PM
Sidewalk.com is being revived again, this time as a mobile and Web app. Citysearch, part of IAC (NSDQ: IACI), has owned the domain for a while now, ever since Microsoft (NSDQ: MSFT) sold its stake in 1999 to then Ticketmaster-Citysearch, but the domain has been redirecting to Citysearch.com homepage for…
Citysearch's local strategy »
Posted In:
Companies, IAC, citysearch, sidewalk
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