As 2011 draws to a close, we’re looking forward to paidContent 2012: At the Crossroads, March 1, 2012 at the TimesCenter in New York City. Digital is at the crossroads. While last year’s efforts are starting to show results, other areas are now facing huge disruption. It’s all happening at…

If you’re reading this, you’re already aware of how important it is to be in the know about the constantly changing world of digital content—the startups, mergers and acquisitions, the business models, the successes and failures. We bring you news and analysis every day with that need to know in…

Here’s your chance to catch up on a jam-packed paidContent Entertainment—or brush up on the details for all of you who spent Thursday at The London in West Hollywood and joined virtually by live stream. Find out what Nolan Bushnell, founder of Atari, thinks content companies can learn from drug…

Google (NSDQ: GOOG) does not expect Google TV users to cancel their cable, claimed Google VP product development Mario Queiroz in a conversation with paidContent’s Staci D. Kramer.

Angry Birds is one of the the most popular game apps, but as various offshoots develop—merchandise, TV shows, more animated movies—the big question is how to keep it popular while its brand becomes ever more extended. The man charged with developing future film projects for Angry Birds, David Maisel, executive…

We’re going to see new combinations of video games and old-fashioned board games and gambling, panelists said in “The Accelerated Evolution of Gaming Think Tank.”

It’s a wild world these days at the intersection of traditional television business models and all the new ways that people are consuming content online and across different devices. Panelists at paidContent Entertainment 2011 grappled with the implications of that shift by emphasizing the need for quality: quality metrics, quality…

Consumers are watching more TV today than ever before, but that increased consumption is rapidly changing with the times. According to a new survey from TVGuide.com and paidContent, a good part of the growth in TV usage—among those who are avid TV watchers already—is coming via online content, time-shifting systems…

paidContent Entertainment: Everything Everywhere is this Thursday, November 3rd in West Hollywood. We’ve tweaked the program, the format, and the panelists to keep the topics timely and the day moving. What you can expect is everything you’ve come to expect from paidContent-including forward-thinking discussions and high-level networking. If you haven’t…

Join us for paidContent Entertainment: Everything Everywhere event on November 3rd in West Hollywood, our one-day, fast-paced conference that explores the nexus of digital media and the entertainment industry. This interactive, single-stage event will take an incisive look at the biggest challenges facing in the entertainment world. In this constantly…

Facebook has had a lot of scrutiny over how it uses information about you to market to you—something that has only been heightened the introduction of “frictionless” sharing launched at this year’s f8 developer conference. Well, get ready for more. Carolyn Everson, Facebook’s global VP of marketing solutions, said at…

At paidContent Entertainment: Everything Everywhere on November 3rd in West Hollywood, we’re once again bringing together industry leaders, disruptors, creators, distributors and investors to get an incisive look at the state of entertainment and media today. When TV Everywhere is a catchphrase, more devices are connected to each other and…

One of iPad’s flagship apps wants to help publishers sell ads by flipping back to familiar old print rules. “One of the big problems with the web is that it scrolls,” Flipboard CEO Mike McCue told our recent paidContent Advertising conference. » Watch the video of McCue’s Q&A with paidContent UK…

Given the recent news of Carol Bartz’s departure as CEO, a Q&A with EVP of Americas Ross Levinsohn couldn’t have come at a more opportune moment. He took the stage at paidContent Advertising conference for his first post-Bartz appearance, addressing efforts with Microsoft (NSDQ: MSFT) and AOL (NYSE: AOL) to…

Neal Mohan thinks display advertising can be a $200 billion business and that Google (NSDQ: GOOG) is uniquely positioned to help make it so. During an on-stage interview with paidContent Editor Staci D. Kramer at our recent paidContent Advertising conference, the Google vice president of product management explained his rationale…

Last week’s paidContent Advertising conference in New York was so full of excellent speakers with news and info that even I’m still catching up. Luckily, I have great colleagues and some good tools. In addition to the thorough coverage by Team paidContent on our sites and some full-length session videos…

We’ve just wrapped up our paidContent Advertising conference in New York, a day jam-packed with discussions about ad exchanges, paid content, brands and social media, mobile advertising, and much more. If you missed the event—or if you just want to brush up on the details—check out our full coverage below:

The rise of digital advertising exchanges, real-time bidding and other new innovations in the online advertising market has the potential to open the market to significant new opportunities—unless the pushback from traditional marketers and ad networks stalls things.

Interactive ad vet Wenda Harris Millard has long championed the need for online advertising to have a greater level of creative quality, so that the industry can eventually attract brand spending in the way that other established media have. So she was a perfect choice to moderate the final session…