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Ulocate

How One Mobile Developer Created Its Own Local Ad Network To Boost Fill Rates

Mar 9, 2010 9:11 PM

Like many other developers, uLocate works closely with ad networks to monetize WHERE, its free mobile app that is available on a number of carrier networks and Android, iPhone and Palm (NSDQ: PALM). But WHERE often struggled to keep its fill rates high, and when campaigns ran out, it had…

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Posted In: Advertising, Local, Media & Publishing, Mobile, Search, Technologies / Formats, GPS Navigation & Maps, ulocate

Quattro Wireless Provides Location-based Ads For The Where App on the iPhone

Sep 9, 2008 8:15 AM

Boston-based Quattro Wireless plans to announce today that it is providing location-based advertising for uLocate’s WHERE application on the iPhone. Now when users look for restaurants or other places that are close to them, results will include sponsored links. A search for Advil may turn up a Walgreens ad. A…

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Posted In: Advertising, Media & Publishing, Social Media, Technologies / Formats, GPS Navigation & Maps, Companies, Apple, quattro, ulocate

Mobile Location Services Provider uLocate Acquires Zync

Feb 8, 2008 6:11 PM

Location based app developer uLocate Communications has acquired Boston, MA start-up Zync for an undisclosed sum. The acquisition has Zync co-founder and CEO Brad Rosen joining uLocate as VP of products and will enable Boston, MA-based uLocate to improve its mobile apps as Zync develops predictive web platforms that provide…

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Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, ulocate

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