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Timberland Tries Reeling In Technophiles With New Digital, Mobile Campaign

Sep 11, 2009 3:38 PM

Outdoor apparel brand Timberland is trying to skew younger and hipper with a new ad campaign that includes everything from iPhone and BlackBerry apps, to branded content for Hulu, and custom Pandora playlists. The goal is to get city dwellers to use their technology to find “outdoor adventures” that are…

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Posted In: Advertising, Entertainment, Games, Companies, Apple, iPhone, RIM, BlackBerry, timberland

Clothing Maker Timberland Will Pay $7 Million For Unauthorized Text Messages

Tricia Duryee

Sep 22, 2008 5:47 PM

Before mobile advertising even gets significantly off the ground, there’s already an example of a million-dollar settlement being paid out to people who received unwanted text messages. Clothing And Shoemaker Timberland and GSI were subject to a class-action lawsuit that accused them with sending text messages in violation of the…

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Posted In: Advertising, Entertainment, Legal, Social Media, timberland