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SI Swimsuit 2010 App Freemium Strategy Paying Off With 10 Percent Conversion

Mar 1, 2010 12:40 PM

The Sports Illustrated (NYSE: TWX) swimsuit issue’s Midas touch continues: three weeks after launch, SI has delivered nearly 570,000 downloads of its ad-supported “freemium” Sports Illustrated Swimsuit 2010 app—and, according to SI.com Managing Editor Paul Fichtenbaum, converted roughly 10 percent to paid users at $1.99 a pop. For those of…

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Posted In: Media & Publishing, Magazines, Mobile, Companies, Apple, iPhone, Time Warner, Time Inc., sports illustrated, swimsuit

Sports Illustrated Goes For The Killer Mobile App: Swimsuit Issue

Staci D. Kramer

Jul 21, 2009 10:23 PM

The Sports Illustrated Swimsuit issue has become a kind of beach cottage industry, a brand of its own so important at Time Inc. that Swimsuit starts with a capital S—and could start with $. It’s not my favorite SI cover of the year, but then, despite being an avid reader,…

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Posted In: Entertainment, Sports, Media & Publishing, Magazines, Companies, Apple, iPhone, Time Warner, Time Inc., sports illustrated, swimsuit