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Super Bowl

Super Bowl XLV: Sony Ericsson Plays With Android In New Xperia Ad

Feb 7, 2011 5:54 AM

With a Super Bowl commercial grafting human “gaming” thumbs onto a now-familiar green Android, *Sony* Ericsson (NSDQ: ERIC) is finally going big with its long-anticipated, and much-leaked, “PlayStation” phone, formally called the Xperia Play. (Full video after the jump.)

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Posted In: Entertainment, Games, Gadgets, Mobile, Companies, Google, Android, Sony, Sony Ericsson, ngage, ngp, playstation, super bowl, xperia

Super Bowl XLV: AT&T, Verizon Take Jabs At Each Other In iPhone Ads

Feb 7, 2011 2:02 AM

Both AT&T (NYSE: T) and Verizon Wireless (NYSE: VZ) aired iPhone ads during the Super Bowl, and both made the predictable pot-shots that you would expect. Both ads are embedded below.

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Posted In: Advertising, Companies, Apple, iPhone, AT&T, Verizon, super bowl

Super Bowl XLV: Motorola’s New Xoom Ad References ‘1984’

Feb 7, 2011 1:48 AM

Motorola (NYSE: MOT) touts its new Xoom tablet in a Super Bowl ad—making a double-reference to Apple (NSDQ: AAPL), and unfortunately not really cutting out much of a unique space for itself. (Ad embedded after the jump.)

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Posted In: Gadgets, Technologies / Formats, Companies, Motorola, super bowl, xoom

Super Bowl XLV: The Daily’s Gamble

Feb 6, 2011 8:27 PM

With a value of $3 million and a reach that can’t be matched, an ad on the Fox broadcast of Super Bowl XLV is one of the biggest marketing weapons in the News Corp (NSDQ: NWS). arsenal. Getting one of the house spots is a great opportunity for The Daily—and…

Keep reading for video of the full Super Bowl ad »

Posted In: Apps, Entertainment, Sports, Media & Publishing, TV, Broadcast, Companies, Apple, iPad, Disney, Hulu, NBC Universal, NBC, News Corp., Fox, super bowl, the daily

All The Super Bowl 2010 Ads

Feb 7, 2010 11:53 PM

Courtesy Hulu. Lotsa digital this year, including from Google (NSDQ: GOOG), Motorola (NYSE: MOT), Monster.com, HomeAway, GoDaddy, FloTV (all three), Boost Mobile, Cars.com, MetroPCS, Careerbuilder.com, E*Trade and Vizio Internet Apps.

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Posted In: Advertising, Entertainment, Sports, super bowl

Google’s Super Bowl Ad: Hell Freezes Over

Feb 6, 2010 8:16 PM

Google (NSDQ: GOOG) CEO Eric Schmidt tipped Twitter followers to watch the third quarter of the Super Bowl carefully Sunday for a sign that hell’s frozen over. It seems the search company is making a move that Schmidt insisted it didn’t need and wouldn’t do: brand advertising. John Battelle’s source…

Full Google ad embedded below »

Posted In: Advertising, Search, Companies, Google, eric schmidt, super bowl

Three Super Bowl Commercials Later, Will You Know What Mobile TV Is?

Feb 5, 2010 5:00 AM

FLO TV is willing to spend some serious cash to make sure people are aware of mobile TV. On Sunday, roughly 100 million people will gather in front of TVs to not only watch the Saints vs. the Colts in Super Bowl XLIV, but also the commercials. This year’s line-up…

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Posted In: Entertainment, Sports, Media & Publishing, TV, Broadcast, Mobile, Social Media, Video, Companies, Qualcomm, super bowl

The Super Bowl May Not Be Ready For The Small Screen, But Advertisers Are

Jan 30, 2009 5:22 PM

The mobile phone will definitely qualify as a 12th man during this year’s Super Bowl, but don’t think it’s going to get any playing time on the field. Fans will be able to use their phones to interact with advertisers, enter contests and even get news and information on their…

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Posted In: Entertainment, Sports, Media & Publishing, TV, Social Media, Video, Companies, Sprint, super bowl

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