Robert Andrews
May 12, 2011 3:57 AM
One way publishers could skirt Apple’s 30 percent commission - just don’t offer new subscriptions through apps. That’s what Time (NYSE: TWX) Inc.‘s Sports Illustrated, Fortune and Time - like People before them - did last week, meaning their app editions merely grant access to existing print subscribers.
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Media & Publishing, Magazines, Companies, Apple, iPad, Time Warner, Time Inc., sports illustrated
David Kaplan
Feb 14, 2011 1:58 PM
Time Inc. (NYSE: TWX) is rolling out a mobile campaign for tomorrow’s Sports Ilustrated “Swimsuit Edition” aimed at connecting print readers with their smartphones through the use of 2D barcodes via Microsoft (NSDQ: MSFT) Tags placed by mobile tech company Nellymoser.
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Advertising, Marketing, Media & Publishing, Magazines, Mobile, Companies, Apple, iPhone, Google, Android, Microsoft, RIM, BlackBerry, Time Warner, Time Inc., sports illustrated
David Kaplan
Feb 11, 2011 4:55 PM
Time Inc. (NYSE: TWX) unveiled its new “All Access” digital subscription model for Sports Illustrated: one monthly or annual price for print delivery and complete use on their PC and—and for now—Google (NSDQ: GOOG) Android-powered mobile devices. It’s the second subscription offering this week; SI, Time magazine, Fortune and People…
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Apps, Entertainment, Sports, Marketing, Media & Publishing, Magazines, Mobile, Companies, Apple, iPad, Google, Android, News Corp., Samsung, Time Warner, Time Inc., sports illustrated
Staci D. Kramer
Jun 24, 2010 9:59 AM
The Sports Illustrated iPad app hit the iTunes store overnight with lots of glossy features in place—and without an anticipated subscription option. SI still could wind up being the first Time Inc. (NYSE: TWX) publication to offer subscriptions through the iPad but, despite a vendor’s assertion last week that the…
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Media & Publishing, Magazines, Companies, Apple, iPad, Time Warner, Time Inc., sports illustrated, terry mcdonell
Staci D. Kramer
Mar 1, 2010 12:40 PM
The Sports Illustrated (NYSE: TWX) swimsuit issue’s Midas touch continues: three weeks after launch, SI has delivered nearly 570,000 downloads of its ad-supported “freemium” Sports Illustrated Swimsuit 2010 app—and, according to SI.com Managing Editor Paul Fichtenbaum, converted roughly 10 percent to paid users at $1.99 a pop. For those of…
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Media & Publishing, Magazines, Mobile, Companies, Apple, iPhone, Time Warner, Time Inc., sports illustrated, swimsuit
Staci D. Kramer
Jul 21, 2009 10:23 PM
The Sports Illustrated Swimsuit issue has become a kind of beach cottage industry, a brand of its own so important at Time Inc. that Swimsuit starts with a capital S—and could start with $. It’s not my favorite SI cover of the year, but then, despite being an avid reader,…
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Entertainment, Sports, Media & Publishing, Magazines, Companies, Apple, iPhone, Time Warner, Time Inc., sports illustrated, swimsuit
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