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AT&T Supporting Visual Search Marketing Service To Make Traditional Ads Interactive

Apr 4, 2008 5:09 AM

AT&T (NYSE: T) has “quietly agreed” to support a marketing service that will allow mobile phone campaigns to link print ads, billboards and product packaging with digital media, reports Media Post’s Marketing Daily. T-Mobile and Verizon (NYSE: VZ) are apparently interested as well.Consumers with a camera phone can take a…

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Posted In: Advertising, Search, Technologies / Formats, Companies, AT&T, quick response

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