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Quattro

Apple To Shut Down Quattro’s Mobile Ad Network To Focus Entirely On iAd

Aug 19, 2010 1:34 PM

Apple (NSDQ: AAPL) said today that starting next month it will be funneling all of its mobile advertising efforts into iAd—a mobile ad network that works exclusively for the iPhone and iPod. As part of the decision, the Quattro ad network that it acquired earlier this year for a reported…

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Posted In: Advertising, Apps, Mobile, Companies, Apple, iAd, iPhone, quattro

Google: Apple’s Quattro Buy Is Proof Of A ‘Competitive’ Mobile Ad Market

Jan 5, 2010 6:02 PM

If *Google* has its way, Highland Capital Partners and Globespan Capital Partners won’t be the only ones that benefit from Apple’s acquisition of Quattro Wireless ... It will reap some rewards from the deal, too. Google (NSDQ: GOOG) is positioning the new deal as proof that there’s still plenty of…

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Posted In: Advertising, Legal, Regulatory, FTC, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Apple, Google, admob, quattro

Mobile Ad Network Quattro Wireless Raises $10 Million For International Expansion

Mar 16, 2009 7:00 AM

Quattro Wireless has raised $10 million in a third round of capital to expand its mobile ad network internationally and to further develop its targeting capabilities. The round was led by Highland Capital Partners and Globespan Capital Partners. In total, the Waltham, Mass.-based company has raised $28 million. Last month,…

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Posted In: Advertising, Media & Publishing, Money, M&A & Venture Capital, Venture Capital, Countries, globespan capital partners, highland capital partners, quattro

Mobile Ad Network Quattro Expands Internationally

Feb 9, 2009 1:44 PM

Quattro Wireless, which is building a mobile ad network while also helping publishers, like Playboy (NYSE: PLA), Univision and the NHL create mobile sites, is expanding from North America into Western Europe, Australia, New Zealand, South Africa, Asia and India. Last week, I got a chance to catch up with…

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Posted In: Advertising, Media & Publishing, Countries, Canada, Australia & New Zealand, Asia, China, India, Europe, andy miller, quattro

Microsoft Adds Mobile Ad Inventory Through Partnership With Quattro Wireless

Jan 12, 2009 3:38 PM

First, Microsoft (NSDQ: MSFT) wins a mobile search and advertising deal that enables them to be the exclusive provider on Verizon Wireless’s entire mobile network, and now it is bulking up on inventory and ad-serving technologies. Quattro Wireless, a Waltham, Mass-based mobile ad network, has entered a strategic relationship with…

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Posted In: Companies, Microsoft, Verizon, quattro

Obama Used Mobile Advertising To Target Youth And Voters In Key Battleground States

Nov 5, 2008 8:00 AM

In the final month leading up to the election, the Obama campaign used mobile advertising to target the youth demographic and voters in key battleground states, according to Quattro Wireless, which helped run the campaign. Called “Vote Early,” the ad campaign was used to encourage voters to cast their ballots…

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Posted In: Advertising, Media & Publishing, Political Content, barack obama, quattro

Quattro Wireless Provides Location-based Ads For The Where App on the iPhone

Sep 9, 2008 8:15 AM

Boston-based Quattro Wireless plans to announce today that it is providing location-based advertising for uLocate’s WHERE application on the iPhone. Now when users look for restaurants or other places that are close to them, results will include sponsored links. A search for Advil may turn up a Walgreens ad. A…

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Posted In: Advertising, Media & Publishing, Social Media, Technologies / Formats, GPS Navigation & Maps, Companies, Apple, quattro, ulocate

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