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Jan 30, 2008 11:18 AM
Mobile advertising is about a $2 billion business, but a number of obstacles remain: carriers’ issues, fragmentation, and ultimately, convincing marketers to do a mobile campaign. Cyriac Roeding, SVP, CBS (NYSE: CBS), expressed a good deal of frustration about the state of mobile ads during a mid-morning panel at the…
Posted In: Advertising, Companies, CBS, cyriac roeding, onmedia
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