Staci D. Kramer
Apr 1, 2010 10:25 PM
Some sports publishers see the iPad as a chance to start charging for apps or perhaps up the fees. Not so for the National Basketball Association, which is launching its first iPad app for free—at least for the playoffs. The NBA already has paid apps for iPhone that scale up…
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Apps, Entertainment, Sports, Features, Exclusive, Companies, Apple, iPad, bryan perez, nba
Staci D. Kramer
Feb 22, 2010 3:00 AM
While millions of people were tuned into the opening ceremonies and first weekend of the Winter Olympics, the National Basketball Association was racking up some winter sports numbers of its own during NBA All-Star Weekend 2010 in Dallas: an NBA-record 17 million-plus video streams, up 20 percent over the 2009…
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Advertising, Entertainment, Sports, Mobile, Companies, Time Warner, Turner, bryan perez, nba
Staci D. Kramer
Dec 2, 2009 1:40 AM
The NBA delivers another triple-double when it comes to mobile apps: a customized NBA Team Game Time app for each NBA team—and on three platforms. For $3.99, fans on any of the 30 teams can download the app for either Android, iPhone or Blackberry. (The apps are available now but…
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Entertainment, Sports, Mobile, nba
Staci D. Kramer
Oct 29, 2009 5:05 AM
The NBA is the latest league to launch live audio and video mobile apps—and the first to do it across multiple platforms at the same time. The apps include $40 NBA League Pass Mobile, with 40-plus out-of market games a week via mobiTV, that is supposed to go on sale…
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Entertainment, Sports, Companies, Apple, iPhone, Comcast, Google, Android, News Corp., Fox, RIM, BlackBerry, nba
Matt Kapko
Oct 7, 2008 5:46 PM
T-Mobile USA has expanded its partnership with the NBA to include the NBA’s minor league and is also joining NBA Europe Live as an official partner in the host cities of London and Berlin. Last month the carrier extended the deal it’s had with the NBA, first negotiated in 2005,…
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Advertising, Entertainment, Sports, Companies, T-Mobile, nba
Matt Kapko
Sep 8, 2008 1:35 PM
T-Mobile’s relationship with the NBA will continue through much of 2011. The carrier renewed its sponsorship deal, it first negotiated in 2005, for three more years, Street & Smith’s Sports Business Journal reports. T-Mobile has made some big media buys with the NBA, including rights to TNT’s NBA halftime show.…
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Entertainment, Sports, Companies, T-Mobile, nba
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