Nov 14, 2007 12:26 PM
Having put its legal challenge from Nielsen behind it, M:Metrics is moving forward with its mobile advertising monitoring program, M:AdTracker. The Seattle-based mobile data collector has also struck a partnership deal with the British Market Research Bureau. The product of their joint venture, TGI M:Metrics, is designed to provide mobile…
Posted In: Research & Metrics, Countries, Europe, UK, mmetrics
Nov 12, 2007 4:41 PM
We wondered about the status of this lawsuit when Telephia was bought by Nielsen earlier this year….Telephia is now called Nielsen Mobile. Now the status is clearer: the court has ruled that M:Metrics does not infringe Telephia’s patent. In awarding M:Metrics’ petition for partial summary judgment, the court ruled that…
Posted In: Legal, mmetrics, nielsen mobile
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