As baseball gears up for round two of the 2009 playoffs—the Philadelphia Phillies and Los Angeles Dodgers take the field tonight—we have the first peek at some stats you won’t see in box scores. Major League Baseball Advanced Media served an average of 350,000 live streams during each game in…

An intriguing cross-site and cross-platform partnership between MLBAM and post-season rightsholders Turner Sports and Fox Sports: Postseason.TV, a blackout-free $9.95 subscription package with a player that will work across MLB.com, FoxSports.com on MSN and MLB.com/TBSHotCorner. It’s also available on the iPhone and iTouch. My understanding is the three will share…

If all the pieces fall in to place, MLB.TV will start offering pay per view games on iPhone at 99 cents a pop by the end of August (subject to the usual local blackout rules). Bloomberg’s Rich Jaroslovsky included that tidbit in the latest takeout on digital flag bearer MLBAM—its…

If all goes as planned (and it does more often than not where MLBAM is concerned) baseball fans with iPhones/iTouches and the MLB.com At Bat will get a live streaming doubleheader Thursday. And that’s just the opening act. Plunking down a one-time fee of $9.99 will provide live out-of-market video…

Our sister site PaidContent.org is reporting that ESPN (NYSE: DIS) and Major League Baseball’s Advanced Media group (MLBAM) are extending their digital rights deal through 2013. Staci Kramer covered the news in two posts, one of which covers the basics, and in another that includes interviews with ESPN’s John Skipper…

Still waiting for an MLB IPO? Better hope Bob Bowman starts practicing his moves as a shortstop. Asked if a public offering is in the offing, the head of Major League Baseball Advanced Media told the WSJ “it is more likely that I will start at shortstop for the Yankees.”…