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Millennial Media

2012 Mobile Ad Spend Revised Up To $2.6 Billion, Google Fueling The Machine

Jan 25, 2012 1:00 PM

A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobile ad spend to $2.61 billion, from their previous estimates of $1.8 billion. Why the rise? Google’s “exceptional” mobile advertising performance in mobile search advertising, and more reliable market…

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Posted In: Advertising, Marketing, Mobile, Money, M&A & Venture Capital, Venture Capital, Research & Metrics, Research, Search, Companies, Apple, iAd, Google, Yahoo, millenial media, millennial media

Mobile Ads Join The IPO Boom As Millennial Looks For Public Investment

Jan 5, 2012 7:13 PM

Mobile ad company Millennial Media is going to try its hand in the public markets, filing papers Thursday for a $75 million initial public offering in hopes of raising cash to compete at a higher level. Registration documents show the company isn’t profitable but it posted a huge revenue increase…

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Posted In: Advertising, Apps, Gadgets, Mobile, Money, IPO, millennial media

Millennial Media Says Kindle Fire Impressions Growing 19 Percent Each Day

Dec 20, 2011 6:00 AM

We still don’t have any exact figures from Amazon (NSDQ: AMZN) for how many Kindle Fire tablets it has sold, but the latest figures out from mobile ad network Millennial Media are the latest to suggest that it is selling very well, and that people are using the device to…

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Posted In: Advertising, Gadgets, Tablets, Mobile, Companies, Amazon, Kindle, Apple, iPad, iPhone, Google, Android, Microsoft, Windows Phone, RIM, BlackBerry, kindle, kindle fire, millennial media

Mobile Ad Figures Show Android Has Secured Its OS Lead, Apple A Device Lead

Nov 22, 2011 9:15 AM

Monthly figures out from Millennial Media once again show that Android is the most dominant OS on its mobile ad network—the mobile platform from Google (NSDQ: GOOG) has held that distinction for 11 months now as dozens of Android-based smartphones continue to proliferate the market. But while there are definitely…

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Posted In: Advertising, Entertainment, Mobile, Companies, Apple, iPad, iPhone, Google, Android, HTC, Microsoft, Windows Phone, RIM, Samsung, millennial media, mobile advertising

Is Apple iOS Usage Flattening Out? Millennial Media’s Figures Suggest Yes

Sep 23, 2011 6:09 AM

The stock market loves Apple (NSDQ: AAPL), and so, it seems, do consumers falling over themselves to get news about the latest iPhone. But it appears that Apple device usage may be a different story. Millennial Media, one of the bigger mobile ad networks, notes that ad impression growth, on…

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Posted In: Advertising, Entertainment, Games, Mobile, Companies, Apple, iPhone, Google, Android, HTC, LG, Motorola, Nokia, RIM, Samsung, millennial media

Industry Moves
Changes Ahead For Millennial Media? Tech Veteran Isaac Babbs Starts As SVP

Sep 13, 2011 5:59 AM

Millennial Media is one of the larger independent mobile ad companies around, and now there are signs that it could be looking to take its business in new directions for growth: the company has recruited Isaac Babbs, a 25-year veteran of companies like Qualcomm (NSDQ: QCOM) and Glu Mobile (NSDQ:…

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Posted In: Advertising, Local, Apps, Industry Moves, Mobile, Research & Metrics, Research, Social Media, Companies, Apple, Facebook, Qualcomm, isaac babbs, millennial media

Millennial: WiFi’s The Big Winner In Mobile Data, iPhone Still Dominates

Aug 24, 2011 5:35 AM

Monthly figures out today from mobile ad network Millennial Media indicate that the mobile network that is benefiting most of all from the smartphone data explosion is not a cellular operator, but the collective power of WiFi.

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Posted In: Apps, Gadgets, Tablets, Mobile, Research & Metrics, Metrics, Technologies / Formats, Companies, Apple, iPhone, Google, Android, Microsoft, Windows Phone, Nokia, Samsung, Verizon, millennial media, wifi

The Mobile Lowdown 04-14-11: Apple Cloud, iOS; Moto/Huawei; Millennial Ads

Apr 14, 2011 5:59 AM

Our look at some of the stories today in mobile: the latest Apple (NSDQ: AAPL) iOS question marks on its cloud strategy and iOS devices; the details on the Huawei/Motorola (NYSE: MMI) settlement and what it means for Nokia (NYSE: NOK) Siemens Networks; and the latest stats from mobile ad…

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Posted In: Apps, Legal, Patents, Mobile, Companies, Apple, iAd, iPad, iPhone, iTunes, Google, Android, Motorola, RIM, Twitter, Verizon, Countries, Europe, Russia, huawei, millennial media, nokia siemens networks

Another Ad Network’s Take On Verizon’s iPhone Share: It’s 4.5 Percent

Mar 18, 2011 5:48 AM

Just how much of a market share does Verizon have of the iPhone market, 30 days after launching the device? The latest number: 4.5 percent, according to Millennial Media and based on impressions on its mobile advertising network in the first two weeks of the device’s launch on Verizon’s CDMA…

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Posted In: Advertising, Apps, Mobile, Research & Metrics, Companies, Apple, iPad, iPhone, AT&T, Google, Android, RIM, Verizon, millennial media

Tipping Point: Android Jumps Ahead Of Apple iOS In Mobile Ad Rankings

Jan 13, 2011 6:48 AM

It may be a little harder to call who will be the dominant Android device maker in the year ahead, but it does look like we have reached a tipping point in terms of Android being the most dominant smartphone platform in the U.S. According to Millennial Media, the OS…

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Posted In: Advertising, Apps, Mobile, Research & Metrics, Metrics, Companies, Apple, iPad, iPhone, Google, Android, HTC, LG, Motorola, Samsung, millennial media

Millennial Media Triples Sales, Raises $27.5M For More Acquisitions

Jan 5, 2011 9:46 AM

Yesterday, we saw one more analyst house put its weight behind the mobile advertising trend. Today, one of the bigger independent mobile ad networks is showing us just how much growth there has been: Millennial Media is today announcing that it has tripled revenues in the last year and has…

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Posted In: Advertising, Mobile, Money, M&A & Venture Capital, Venture Capital, Companies, Apple, iAd, Google, admob, iad, millennial media

RIM Reportedly Shopping For Mobile Ad Network For BlackBerry

Aug 18, 2010 9:05 PM

Since Google (NSDQ: GOOG) bought AdMob and Apple (NSDQ: AAPL) bought Quattro, RIM (NSDQ: RIMM) must be shopping for a mobile ad network, right? That’s what’s happening, according to people familiar with the matter, reports the WSJ.

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Posted In: Advertising, Mobile, Companies, Apple, Google, RIM, BlackBerry, millennial media

Millennial Media Acquires Mobile Analytics Company TapMetrics

Feb 23, 2010 9:59 AM

The mobile advertising consolidation continues: Baltimore-based Millennial Media, which is one of the largest U.S. based mobile ad networks, is acquiring TapMetrics, a San Francisco-based mobile analytics firm. Terms of the deal were not disclosed. In recent months, Millennial’s closest competitors have either been acquired or have merged with other…

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Posted In: Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, Metrics, Research, Companies, Apple, Google, millennial media, tapmetrics

Mobile Ad Firm Millennial Media Gets $16 Million Funding

Nov 16, 2009 7:32 AM

Mobile advertising’s first deal announcement post Google-buying-Admob for $750 million isn’t an acquisition, as people expected, but a big funding round. Millennial Media, the Baltimore-based rival to AdMob, has received $16 million in third round, led by New Enterprise Associates (NEA) with existing investors Bessemer Venture Partners, Columbia Capital, and…

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Posted In: Advertising, Mobile, Money, M&A & Venture Capital, Venture Capital, millennial media

After Revising Mobile Ad Network, Millennial Media Raises $15 Million In Second Round

Nov 5, 2007 12:49 PM

Mobile ad network Millennial Media has raised $15 million in a second round financing led by Charles River Ventures. With this funding, the company, which has offices in Baltimore and New York, has raised a total of $21.3 million. Millennial Media plans to use the funding to continue expanding its…

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Posted In: Advertising, Money, M&A & Venture Capital, millennial media

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