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Millenial Media

2012 Mobile Ad Spend Revised Up To $2.6 Billion, Google Fueling The Machine

Ingrid Lunden

Jan 25, 2012 1:00 PM

A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobile ad spend to $2.61 billion, from their previous estimates of $1.8 billion. Why the rise? Google’s “exceptional” mobile advertising performance in mobile search advertising, and more reliable market…

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Posted In: Advertising, Marketing, Mobile, Money, M&A & Venture Capital, Venture Capital, Research & Metrics, Research, Search, Companies, Apple, iAd, Google, Yahoo, millenial media, millennial media

@ CTIA: GoTV Networks Fuels Its Ad-Supported Model With Mobile Advertising Deals

Matt Kapko

Sep 9, 2008 1:59 AM

GoTV Networks, a mobile and broadband video firm, has inked mobile advertising deals with Millenial Media, Digital Sidebar and Ad Infuse. GoTV, like many others in this space, believes advertising-supported content will eventually comprise the bulk of video delivery although the majority of the company’s revenues currently come from subscriptions.…

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Posted In: Advertising, Entertainment, Media & Publishing, TV, Social Media, Video, ad infuse, digital sidebar, gotv networks, millenial media

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