Qualcomm (NSDQ: QCOM) is rethinking how it operates its mobile TV service in the U.S., and based on their early experiences, is radically changing course for how the company will approach the international market. Chem Assayag who heads up business development for MediaFLO Technologies in Europe, said in an interview…

It’s unclear whether the switch to digital TV will be pushed back with the Senate and House disagreeing about whether the delay is necessary, but one thing for certain is which company will be most affected by a delay: Qualcomm’s MediaFlo. If the transition is pushed out to June 12…

Qualcomm (NSDQ: QCOM) has named Bill Stone, the CEO of Handango, as the new SVP and president of its MediaFLO mobile TV subsidiary. Stone is replacing Gina Lombardi, who has led FLO TV for the past three years. Stone will join Qualcomm on Feb. 2. Handango, the company that sells…

Qualcomm’s MediaFLO subsidiary just completed its first driving test with Toyota, which allows them to broadcast TV to the backseat of cars. The test, conducted in San Diego County, aimed to determine MediaFLO’s viability as a live TV service working in actual driving conditions at varying speeds. The programming was…

MediaFLO USA expects to nearly double the number of markets it serves by the end of next year, and is working hard at developing temporary channels and original content for its mobile broadcast TV service, according to Bob Bradley, MediaFLO USA’s Senior Director of Content and in charge of licensing…

More often than not, video on mobile phones is a lackluster experience. MediaFLO has been the most obvious exception to that rule in the United States since its service launched in March 2007. Although its nationwide rollout has been slow and customers aren’t paying $15 a month for the broadcast-like…

MediaFLO USA beefed up its news programming slate over the weekend with the addition of three new permanent 24/7 cable news channels: CNBC, MSNBC and Fox News. NBC Universal’s NBC News2Go channel, which pulled content from the network’s various news properties, has been replaced by the two NBC news channels…

—AT&T (NYSE: T) brings recording artists together to record Team USA soundtrack for Olympics: Here’s another one from the official wireless telecom sponsor of Team USA. AT&T brought 16 artists together to record exclusive tracks for the AT&T Team USA Soundtrack, which will be available to AT&T wireless customers as…

AT&T (NYSE: T) has used its clout as an Olympics sponsor and official telecommunications provider to the U.S team to nail an exclusive 24/7 channel on its broadcast mobile TV service run by Qualcomm’s (NSDQ: QCOM) MediaFLO, we have learned. That’s how a Verizon Wireless (NYSE: VZ) spokesman explained it…

MediaFLO said it launched a special TV station today called EURO to broadcast live video coverage of the 2008 UEFA European Soccer Championship until June 29 (The programming will be provided by ESPN (NYSE: DIS), which Qualcomm (NSDQ: QCOM) alerted me to today). The channel will feature 21 games and…

Qualcomm (NSDQ: QCOM) announced today that its UK unit has been awarded a license for the country’s chunk of spectrum in the 1452-1492 MHz range, the so-called L Band, recently auctioned by UK regulator Ofcom. The US chip giant paid £8.334 million ($16.24 million) for use of the band, but…

NBC Sports today announced its biggest mobile endeavor yet—NBC 2Go, a mobile TV station on Qualcomm’s (NSDQ: QCOM) MediaFLO service and MobiTV service. NBC provided a bit more context to what it plans to provide on the station, which is at least running live on the AT&T (NYSE: T) network.…

The just-launched AT&T (NYSE: T) Mobile TV service is so good I watched the two-hour long 1982 comedy The Toy, featuring Richard Pryor without even really realizing it. In retrospect, I can see why mobile TV has been slow to take off—images are blurry, people are pixelated and lips and…

AT&T’s (NYSE: T) MediaFlo-based mobile TV broadcasting service is launching today in about 58 markets in U.S. We will have more details and review later in the week. I have already criticized it for pricing, here.

AT&T (NYSE: T) Wireless will finally launch its much delayed mobile TV broadcasting service next week, and it has made all the necessary moves to make sure it never really takes off, including high end pricing of the service and limited handsets. It is being run on Qualcomm’s (NSDQ: QCOM)…

The possible prices and channel line-up for AT&T’s (NYSE: T) mobile TV service due May 4 has been leaked by an anonymous source, according to PhoneMag quoting The Boy Genius Report. “The $13 plan gets you four channels - Fox Mobile, CBS (NYSE: CBS) Mobile, NBC, and NBC News -…

Qualcomm (NSDQ: QCOM) is apparently keen to use its MediaFLO technology for services other than mobile TV. I’ll just quote Kamil Grajski, vice president of engineering for Qualcomm and president of FLO Forum, talking to Telephony Online: “A good example is Yahoo.com. Every time you look at it, it is…

Sony (NYSE: SNE) Pictures Television has struck a deal with AT&T (NYSE: T) and MediaFlo USA to launch the first movie network on mobile phones in the U.S, according to the Hollywood Reporter. The linear offering, named PIX, will be one of two exclusive channels for AT&T’s mobile TV service…

AT&T (NYSE: T) said today that it will begin offering Qualcomm’s (NSDQ: QCOM) MediaFLO service in May. The company provided the details in an email today, saying more information will be available next week at CTIA in Las Vegas. But for now, it says the service will launch in select…