Tricia Duryee
Jul 15, 2008 1:49 PM
Following comScore’s (NSDQ: SCOR) nearly $50 million acquisition of M:Metrics, co-founder, chief product architect and senior analyst Seamus McAteer said he is stepping down for personal reasons effective today, we have learned and confirmed. “I feel that I achieved what I set out to achieve with M:Metrics,” McAteer told us…
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Industry Moves, Media & Publishing, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, comscore, m:metrics, seamus mcateer
Tricia Duryee
Jun 19, 2008 5:30 PM
This does not come as a surprise—three weeks after internet measurement firm comScore bought M:Metrics for about $50 million, including cash and some stock, M:Metrics told us today that they are thinning their ranks in Seattle to fold into comScore’s larger operation. Will Hodgman, M:Metrics’ co-founder and CEO, would not…
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Media & Publishing, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, comscore, m:metrics, will hodgman
Tricia Duryee
May 29, 2008 5:38 PM
Magid Abraham, comScore (NSDQ: SCOR) president, CEO and co-founder, explained this morning in a conference call why his company, focused on tracking content online, was interested in buying Seattle-based M:Metrics, which tracks mobile usage. “It makes us the immediate leader in the mobile market.., and “accelerates the comScore global footprint…
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Advertising, Media & Publishing, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, comscore, m:metrics
Tricia Duryee
May 28, 2008 5:46 PM
Quickly following the announcement that comScore acquired Seattle-based mobile measurement firm M:Metrics for $44.3 million in cash, I talked to Will Hodgman, the co-founder, president and CEO of M:Metrics. He said that the combination of the two companies was essential for serving clients going forward. The difference between a person…
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Advertising, Entertainment, Media & Publishing, Money, M&A & Venture Capital, Mergers & Acquisitions, Venture Capital, Research & Metrics, comscore, m:metrics, will hodgman
Tricia Duryee
May 28, 2008 3:30 PM
Well-known Internet measurement firm comScore said today that it has acquired M:Metrics, a leader in the mobile measurement business, for $44.3 million in cash and the issuance of approximately 50,000 options to purchase shares of comScore (NSDQ: SCOR) common stock. The sale of M:Metrics is a testament that mobile is…
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Advertising, Media & Publishing, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, comscore, m:metrics
James Quintana Pearce
Apr 15, 2008 12:35 PM
In Europe (France, Germany, Italy, Spain, UK) 36 percent of 18-34 year-old men with mobile phones access mobile media in February, making that a good way for advertisers to reach them according to M:Metrics. The men in this age group are also highly receptive to SMS advertising, with 9 percent…
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Entertainment, Research & Metrics, m:metrics
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