Aug 19, 2010 11:45 AM
Beauty-based online media company Total Beauty Media has bought up LimeLife, which is behind the women-focused lifestyle site and mobile property of the same name. Total Beauty CFO Jordan Posell tells us the deal is part of his company’s strategy to go after other verticals that its advertisers are also…
Posted In: Advertising, Media & Publishing, Women-Centric Content, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, limelife, total beauty media
Jul 29, 2009 3:12 PM
Limelife, once started as a women-focused mobile content firm but expanded into online as well recently, has raised about $1 million in new funding in the form of equity, debt and options, according to an SEC document just filed. This comes after it made a small acquisition buying Tapatap to…
Posted In: Money, M&A & Venture Capital, Venture Capital, limelife
Mar 23, 2009 6:11 PM
LimeLife has acquired San Mateo, Calif.-based Tapatap, and will integrate the company’s core technologies, including user-generated contests and micropayments, into its women-oriented PC and mobile sites, mocoNews has learned. Both companies declined to comment on the terms of the deal, but Tapatap said LimeLife will not hire any of its…
Posted In: Advertising, E-Commerce, Payment Systems, Entertainment, Games, Media & Publishing, Women-Centric Content, Money, M&A & Venture Capital, Mergers & Acquisitions, Venture Capital, Technologies / Formats, limelife, tapatap
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