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Fox Uses Jagtag’s Mobile Barcodes To Promote ‘X-Men’ DVD Release

Sep 15, 2009 5:20 PM

Scan a barcode in a magazine, tweet it to your friends, and then get links to video clips from X-Men Origins: Wolverine. That’s what Fox Home Entertainment is hoping people will do, as part of a new campaign promoting the DVD release of the latest X-Men film. The studio has…

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Posted In: Advertising, Mobile, Technologies / Formats, Companies, News Corp., Fox, Twitter, jagtag

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