Tom Krazit
May 18, 2011 12:21 PM
With the unquestioned growth in mobile platforms and the penchant for free services on mobile devices and services, one would think mobile advertising would be enormous. But according to panelists at pc Mobile 2011, mobile advertisers and companies looking to build mobile ad technology are having just as much trouble…
Keep Reading »
Posted In:
Advertising, Apps, Mobile, Events, ContentNext Events, paidContent Mobile, iab, iab mobile, tapad, zumobi
Ingrid Lunden
Mar 23, 2011 7:15 AM
Our look at some of the big stories today in mobile: speculation on what Apple (NSDQ: AAPL) might do with its new data center in North Carolina; mobile advertising trends from the IAB and PwC; and two new cloud-based ways for publishers to add functionality to their mobile apps.
Keep Reading »
Posted In:
Advertising, Apps, Entertainment, Music, Mobile, Search, Companies, Amazon, Apple, iAd, iPhone, Google, Netflix, Spotify, Yahoo, appmobi, iab, mblox, pricewaterhousecoopers
Robert Andrews
Nov 5, 2008 11:55 AM
The Internet Advertising Bureau (IAB) UK has hired Jonathan Mew, a former Orange marketing head, as its first ever head of mobile, responsible for the bureau’s mobile steering group, which includes carrier representatives. Mew had been with broadcaster ITV (LSE: ITV), Freeserve and Wanadoo before joining Orange in 2007. Now…
Keep Reading »
Posted In:
Industry Moves, Countries, Europe, UK, iab, jonathan mew
Carlo Longino
Dec 13, 2007 6:15 PM
Mobile advertising will become a mainstream medium over the next three years, according to results of a newly released survey (warning: PDF link) from the Internet Advertising Bureau in UK. The IAB surveyed its members and garnered responses from 41 companies, with just over half of them coming from agencies.…
Keep Reading »
Posted In:
Research & Metrics, iab
Android Apps (Free)
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: