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Requests May Signal That FTC Will Block Google’s AdMob Purchase

Mar 10, 2010 6:12 PM

Google’s proposed (and now delayed) acquisition of mobile ad network AdMob appears to be drawing even more regulatory scrutiny from the FTC. Bloomberg cites sources who say that regulators now want “sworn declarations” from Google (NSDQ: GOOG) competitors about the $750 million deal. The key sentence in the Bloomberg report…

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Posted In: Legal, Regulatory, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Google, admob, ftc

Google: Apple’s Quattro Buy Is Proof Of A ‘Competitive’ Mobile Ad Market

Jan 5, 2010 6:02 PM

If *Google* has its way, Highland Capital Partners and Globespan Capital Partners won’t be the only ones that benefit from Apple’s acquisition of Quattro Wireless ... It will reap some rewards from the deal, too. Google (NSDQ: GOOG) is positioning the new deal as proof that there’s still plenty of…

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Posted In: Advertising, Legal, Regulatory, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Apple, Google, admob, ftc, quattro

FTC Issues Guidelines For Behavioural Targeting

Feb 12, 2009 5:38 PM

The Federal Trade Commission is putting the advertising industry on notice: either implement stronger privacy protections when it comes to behavioral targeting or we will do it for you. In the FTC’s 48-page Staff Report on Behavioral Advertising (PDF), the commission includes a set of four revised principles, which are…

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Posted In: Legal, Regulatory, ftc

FTC Warns It Will “Police” Mobile Content And Marketing

May 9, 2008 5:52 AM

The FTC has warned mobile content providers and marketers that it intends to “police the wireless state,” if they do not do a better job of making it clear to consumers how much they are paying for cellphone downloads and services, AdAge reports. Speaking at a two-day FTC “town hall”…

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Posted In: Advertising, Legal, Regulatory, ftc

Digital Rights Advocates Take Aim At Mobile Marketing; FTC Filings Seek Curbs On Gathering User Data

May 6, 2008 4:32 PM

This could actually be read as a sign that mobile advertising market is starting to come into its own… two consumer advocacy groups, the Center for Digital Democracy and U.S. Public Interest Research Group, have filed preliminary complaints with the Federal Trade Commission asking regulators to actively curb the use…

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Posted In: Advertising, Legal, Regulatory, ftc

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