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Forrester

Study: Book Publishers’ ‘Optimism Waning’ As Digital Transition Continues

Jan 12, 2012 2:13 PM

Depressing new research by Forrester indicates that book publishers are becoming increasingly disheartened about the state of the industry: Only 28 percent of publishing executives think their company will be better off because of the transition to digital, down from 51 percent a year ago.

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Posted In: Media & Publishing, Books, e-books, e-readers, digital book world, forrester, james mcquivey

Has Microsoft Missed The Boat With A Tablet OS? Forrester Says Yes

Nov 29, 2011 8:36 AM

Android device makers, RIM (NSDQ: RIMM) and (catastrophically) HP (NYSE: HPQ) have made little dent so far in the tablet market, currently dominated by Apple (NSDQ: AAPL) and the iPad, and a new report out today from Forrester says that you may as well add Microsoft (NSDQ: MSFT) to that…

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Posted In: Apps, Gadgets, Tablets, Mobile, Companies, Amazon, Kindle, Apple, iPad, Google, Android, HP, Microsoft, Windows Phone, Nokia, RIM, Samsung, forrester, windows 8, windows phone 7, windows phone 7.5, wp7

Amazon Could Sell Three To Five Million Tablets In Q4 2011, Forrester Says

Aug 29, 2011 10:34 AM

Watch out, Apple: The Amazon (NSDQ: AMZN) tablet, widely expected to be released this September or October and to be cheaper than the iPad, will be the “only credible iPad competitor in the market” and will “completely disrupt the status quo,” Forrester says today in a new report. Forrester analysts…

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Posted In: Gadgets, Tablets, Media & Publishing, Books, e-readers, Companies, Amazon, Kindle, forrester, sarah rottman epps

Tablet Makers Have A Better Shot Against iPad In Europe, Says Forrester

Aug 9, 2011 6:19 AM

Apple (NSDQ: AAPL) has all but cornered the market for tablets in the U.S., say researchers at Forrester, who predict that its iPad will take 80 percent of all tablet sales this year in North America. But that’s not entirely the case in Europe, it seems.

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Posted In: Gadgets, Tablets, Legal, Regulatory, EC, Mobile, Research & Metrics, Research, Technologies / Formats, 3G, Companies, Apple, iPad, France Telecom, Orange, Google, Android, Motorola, RIM, Samsung, Countries, Europe, UK, Sweden, Spain, Italy, Germany, France, Latin America, Canada, Asia, Japan, forrester

How Mobile Location Services Will Fade Into The Background

Aug 4, 2011 6:20 PM

Location-based services have been around for quite some time but uptake has been slow: less than 20 percent of European consumers report that they own a mobile phone with GPS support according to the latest Forrester survey (a similar adoption rate to Americans when we asked the same question in…

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Posted In: Apps, Gadgets, Mobile, forrester, location, thomas husson

The New Catalog? Online Shopping On Tablets Growing

Jul 25, 2011 1:17 PM

As more and more tablets find their way into the hands of consumers, the payoff from tablet-oriented shopping experiences could become very intriguing, according to new data from Forrester Research. This new breed of casual living-room computing is already changing the way people think about buying things over the Internet…

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Posted In: Apps, E-Commerce, Gadgets, Tablets, Mobile, Companies, Amazon, Apple, iPad, Google, Android, forrester

A Sensor In Your Pocket: The Future Of Mobile Is User Context

Jul 11, 2011 6:20 PM

Mobile has the potential to be even bigger and more disruptive than the Internet.  That’s a bold statement, but it’s at the heart of a new Forrester Research report published today by my colleague Julie Ask entitled, “The Future Of Mobile Is User Context” that I also had the pleasure…

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Posted In: Apps, Gadgets, Mobile, forrester

How Mobile Can Bridge The Digital And Physical Worlds In New Ways

Jun 1, 2011 4:59 AM

Given Google’s core search business and ad-based revenue model, why is the company making the major investment that is the recently-announced *Google* Wallet—an NFC-based mobile payments solution? Because Google’s product strategists’ focus is not on the payment itself; it’s on all of the other elements that comprise a commerce experience…

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Posted In: Advertising, Apps, E-Commerce, Payment Systems, Gadgets, Marketing, Mobile, Companies, Google, forrester, google wallet, mobile payments, thomas husson

@ pC2011: Media Betting Too Much, Too Soon In Tablets’ First Innings?

Mar 3, 2011 8:48 AM

Kicking off our paidContent 2011 conference at the Times Center on a beautiful spring morning, Forrester senior analyst Sarah Rotman Epps threw the tablet opportunity in to sharp relief for media owners…

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Posted In: Events, ContentNext Events, paidContent 2011, Companies, Apple, iPad, forrester, sarah rotman epps

@pc2010: Forrester’s McQuivey: The Truth About What We’re Paying For Content

Mar 1, 2010 3:24 PM

People love to debate the merits of free vs. paid content. But overlooked in all this is the cost of access to that content—that’s where the action is. We’re paying more than we ever have to receive our movies, news and music, according to Forrester analyst James McQuivey. Here’s his…

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Posted In: Entertainment, Media & Publishing, Research & Metrics, Research, Events, ContentNext Events, paidContent 2010, forrester, james mcquivey

Latest E-Reader Predictions 50 Percent More Optimistic But It’s All Guesswork

Oct 7, 2009 12:45 PM

Just last month, Forrester Research was sticking with its May forecast that sales of e-Readers would hit 2 million this year. Now it’s dramatically revising that estimate to 3 million units in 2009, predicting that 900,000 devices will be sold during the holiday season, that 40 percent of all sales…

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Posted In: Media & Publishing, Books, e-readers, Companies, Amazon, Kindle, forrester, sarah rotman epps

Mobile Advertising Still Annoying, Text The Best Format: Report

Apr 14, 2008 10:28 AM

Most forms of mobile advertising are still annoying to a sufficient number of people to engender caution, according to a report by analyst group Forrester. Of those surveyed, 65 percent said they were annoyed when an ad appeared while a web page was loading, 57 percent found ads appearing alongside…

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Posted In: Advertising, Research & Metrics, forrester

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