Mobile advertising is still a small and young business when you compare it to how much money goes into digital—let alone offline—advertising and marketing campaigns. But there are some clear signs of it growing up fast: eMarketer says the U.S. is on track to have its first year of $1…

Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the opportunities ahead—in particular, in mobile advertising. Half of marketers in the U.S. now have mobile in their marketing plans. But, he said, mobile is still best in a…

Good news for the companies that announced new e-readers this week: The number of people in the U.S. who own an dedicated e-reader (not an iPad or other multi-function tablet) has quadrupled since 2009, to 8.7 percent of the population (20.6 million people), new research from eMarketer shows. By 2012,…

Carriers like AT&T (NYSE: T) are already concerned about subscribers cutting back on data plans to save money—and new stats from Strategy Analytics (via eMarketer) illustrate why. The research firm surveyed over 1,100 consumers, finding that nearly half (48 percent) of respondents said they’d drop their mobile data plans completely…