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Elinor Hirschhorn

Video @ paidContent2010: The Market For ‘Enhanced’ E-Books, And New Mobile Revenue Sources

Feb 25, 2010 6:20 PM

At our first paidContent2010 conference, Elinor Hirschhorn, Simon & Schuster’s EVP & chief digital officer, spoke about the potential for book-online video hybrids such as Vook. “Is there a return?” she asked. “The real question is about distribution. It needs a larger channel or distribution relationship for the browser experience…

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Posted In: Media & Publishing, Books, e-readers, Events, ContentNext Events, paidContent 2010, bart decrem, elinor hirschhorn, john kosner, jonathan dube

paidContent 2010: How Smartphones, E-Readers And, Yes, Tablets, Are Changing The Game

Feb 18, 2010 12:31 AM

A premium ecosystem has been spawned by the advent of smartphones and e-readers. News outlets unwilling to charge for online news don’t flinch at fees for news by app. Book publishers are pushing aside the idea that digital means cheaper. New dedicated e-readers are closer than any before to fulfilling…

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Posted In: Events, ContentNext Events, paidContent 2010, bart decrem, elinor hirschhorn, john kosner

What Can You Expect At paidContent 2010 On Feb. 19?

Feb 11, 2010 4:40 AM

What can you expect at paidContent 2010: Discussing the Economics of Content? Just what we promised when we announced our first namesake conference: a forward-looking discussion of the major issues and opportunities facing us, staying away from the religious arguments that often arise when discussing the topic of paid content,…

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Posted In: Media & Publishing, Events, ContentNext Events, paidContent 2010, amanda richman, bruce campbell, cella irvine, david verklin, elinor hirschhorn, lincoln millstein, patrick keane, rafat ali, shawn colo

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